5W PR

JULY 7, 2021

This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. Goals and Pitches. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 93% of journalists want pitches by emails; 69% do not want phone calls; this has been fairly constant for years now.

Survey 169

Survey Media Relations Pitching Media 169

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

5W PR

JANUARY 16, 2020

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service.

Trends 120

Trends Communications Big Data B2C 120

Action PR

JUNE 28, 2019

Imagine you’ve got some great news you want to share with the industry about your brand. Perhaps it’s a new product launch, a partnership or business success story. We recently wrote about what makes a good PR pitch , and while many of the tactics are similar, pitching a trade journalist requires a slightly different approach.

Pitching 40

Pitching How To Product Launch Industry 40

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 29, 2023

Benefits of Food PR for Launching New Products and Menu Items Food PR offers numerous benefits for businesses looking to launch new products and menu items. Firstly, it helps create brand awareness and generate excitement. Is it increased brand awareness, higher sales, or improved customer perception?

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Rock the Status Quo

AUGUST 15, 2014

The post came across like an unbelievable affront to the world’s deep loss; empathy thrown to the wind in favor of business goals and revenue, showcasing a lack of human common sense and thoughtfulness for others when the marketing industry’s focus is on humanizing a brand. “ What’s wrong with this pitch?

Pitching 272

Pitching Viral Interviews Education 272

Mora Communications

NOVEMBER 2, 2017

There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Establishing a new business or product launch. Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Set timelines.

Brand 66

Brand Branding Product Launch Google 66

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Or they may think they’ll give it six months to change a brand image. And it shouldn’t always be about your brand. The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. Is it attached to a big name or brand? By Andy Lowe. Seeing is Believing .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Cision

FEBRUARY 19, 2016

Some people think social selling means tweeting a pitch, or sending a proposal via InMail. Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. Given the name that makes sense. Conclusion.

Social Media 120

Social Media Product Launch Pitching Instagram 120

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Promoting your company’s presence on the web via social media, websites, and blogs. You want them to spread the word, so you increase awareness about your brand and what you have to offer. This includes: Blogs.

Product Launch 97

Product Launch Social Media Newspapers Writing 97

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

Beyond PR

JULY 6, 2016

With today’s audiences exhibiting so much crosschannel behavior, promoting your message across a mix of paid, earned, owned and social channels is the only way to reach new audiences, generate leads and drive brand revenue. Pitch your vision in full. Successful multichannel marketing isn’t easy, though.

Marketing 66

Marketing Product Launch Data Software 66

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 98

Interviews Publicity Technology Social Media 98

Critical Mention

SEPTEMBER 3, 2018

When they connect with your ideas, they begin to trust you as a reliable source and brand. Devising a clear and compelling pitch for your company’s description. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. Until next time.

Pitching 36

Pitching Transportation Conference Report 36

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Share of Voice : Compares your brand’s mentions against competitors.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

ReimaginePR

JUNE 27, 2016

While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!). Brand management is here to stay—there’s no doubt about that. Click Here. Click To Tweet.

Reputation 120

Reputation Brand Branding Product Launch 120

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. Generating interest, authority, and brand recognition are all the byproducts of a great press release but not the goal.

Writing 52

Writing How To SEO Infographics 52

Beyond PR

SEPTEMBER 27, 2016

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. What might this look like?

eBook 120

eBook Product Launch Software Internal 120

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60