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How to Measure your Digital PR Campaign

5W PR

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR lesson: Take the time to produce content of real depth and value.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR lesson: Take the time to produce content of real depth and value.

Analytics 100
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Essential Guide To Effective Communication Measurement For CMOs

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119
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Unlocking Revenue Potential With The Power Of PR

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.