PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. 4 Lessons Learned From the Most Agile Brands on Social Media. See which brands kept us on our toes and why.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Video lessons , webinars , self-service workshops, guides , branded tools and so on. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Do they have a blog? ” – Henry Ford. ” – Steve Jobs.

How To 198

How To Real Estate Web Case Study 198

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. Pitching to Someone Who Accepts Guest Posts You can find 150+ high-quality guest post sites on our blog with links to their guidelines. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. but the link seems missing.

Pitching 87

Pitching Infographics Survey Resources 87

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Interviews 100

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Ebooks and Whitepapers.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” The cost of B2B marketing content.

B2B 114

B2B Marketing Survey Software 114

The Hoyt Organization

NOVEMBER 16, 2023

When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs. So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand.

Social Media 52

Social Media Media Instagram Infographics 52

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. A great example of this is visual content, such as infographics.

Pitching 88

Pitching Infographics Social Media Employee 88

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Is your brand’s Instagram stalled at a few thousand followers?

Tools 147

Tools Radio Data Instagram 147

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. Twitter: [link].

Social Media 112

Social Media Media Mobile Creativity 112

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. Creative, fearless, assertive and on top of the news and pop culture. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. A user clicks into our blog home and then the featured quality links post. Quality vs quantity.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them.

Infographics 62

Infographics Pitching Writing Blogging 62

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications. Or check out blog topic generators from HubSpot or Portent.

Infographics 157

Infographics Writing Tools Google 157

Engage PR

SEPTEMBER 13, 2021

Done well – with content that the reader will value – it helps a business to position its brand as a leader in its particular niche and become a trusted source of information. It is also used frequently by a business to attract attention to its brand, in turn helping to create a strong identity that boosts its market profile and status.

Infographics 60

Infographics Education Social Media Content Marketing 60

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Infographics 120

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Blog About It. A great way to boost the exposure of your press release posts is to blog about them. Adding a blog to your website is great for many reasons.

Social Media 62

Social Media Media Mobile Infographics 62

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

Media Relations 97

Media Relations Media Social Media Internal 97

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Close to 3,800 brands have used the calculator since its inception.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Shift Communications

JANUARY 2, 2019

How do we establish an employer brand? Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Now the questions include: What can I do to manage and enhance the reputation of my company?

Analysis 95

Analysis Infographics Internal International 95

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Millennials] want experiences that will help them change the world, and the question is how does your brand fit in?”. Chad Pollitt. Great content goes unread every day.”.

Infographics 120

Infographics SEO Engineering Strategy 120

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. The goal is to keep visitors and customers coming back to the brand. The goal is to keep visitors and customers coming back to the brand. Improves brand reputation. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Create social videos and infographics. Get creative with compliance.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Unsure how? Source: MarketMuse. Source: Canva.

Google 90

Google SEO Trends Tools 90

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Without that base of knowledge, differentiation is extremely difficult.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Always begin at the end. .

Survey 136

Survey How To Construction Data 136