Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. Your brand should be ever evolving. Own what’s left.

Brand 229

Brand Branding Pinterest Instagram 229

5W PR

DECEMBER 21, 2022

That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead. Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Aim to build a genuine connection to encourage that key influencer to become a subscriber and brand ambassador. Of course, you do. The average person sends roughly 40 emails daily.

Blogging 79

Blogging Trade Shows SEO Pinterest 79

Onclusive

AUGUST 3, 2020

By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. The sooner you identify where your competition is having success the sooner you can insert your own brand into those conversations.

Media 397

Media Pinterest Measurement Trends 397

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

5W PR

MARCH 10, 2023

Non-alcoholic beverage brands may think they face a challenge during holidays such as St. However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Non-alcoholic beverage brands can harness the spirit of St.

Marketing 88

Marketing Pinterest Consumer Creativity 88

5W PR

SEPTEMBER 13, 2022

Research has also shown that humor can be used to improve the relationship that a company has with its target audience, as most customers tend to prefer doing business with brands that are funny with their marketing and social media communication efforts. and reply option to the pages that companies can use to share events.

Trends 78

Trends Pinterest Product Launch Instagram 78

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Brand 100

Brand Branding Pinterest YouTube 100

Solo PR Pro

MAY 25, 2021

And I wanted to highlight those and discuss the implications for brands. And, they can follow their favorite sports teams, brands and celebs there, too. Pinterest trends rural? Not by a wide margin, but Pinterest does (slightly) lean rural–34% rural vs. 30% urban. But, for brands, this opens up new thinking.

Social Media 103

Social Media Report Pinterest YouTube 103

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. For context the top two recipes had more Pins on Pinterest than all of the articles combined had engagement on Facebook and Twitter. So let’s dig in. engagements on Facebook and Twitter.

Pinterest 78

Pinterest Comparison Local Instagram 78

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Shift Communications

SEPTEMBER 3, 2015

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. After all, you want your blog to grow.

Blogging 60

Blogging Pinterest Mobile Creativity 60

Communications Conversations

MARCH 4, 2020

Pinterest: 4 mos. Blog post: 2 yrs. — Pinterest, for sure. In fact, only 28% of marketers claim to be using Pinterest as a social media tool. Create content for Pinterest or a corporate blog, and it tends to stick around for a while. And, in the process, drive value for your brand. Twitter: 20 mins.

Social Media 68

Social Media Pinterest Strategy Media 68

5W PR

JULY 14, 2023

Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales. Brands can demonstrate how the products enhance outdoor spaces and create inviting environments for gatherings and relaxation. Highlight the durability, weather resistance, and functionality of the products.

Mobile 78

Mobile Advertising Advertising Pinterest 78

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts? Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Kick-ass” PR blogs. Meltwater gamifies customer community.

Analysis 142

Analysis Tools Software Ethics 142

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Prohibition

JULY 13, 2021

Pinterest facilitates more than 5 billion searches monthly. Pinterest recently shared new insights into user search activity and how the search function has progressed over time to provide more accurate searches. Pinterest facilitates more than 5 billion searches monthly.

Social Media 62

Social Media Trends Pinterest Radio 62

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Prohibition

NOVEMBER 30, 2021

The platform announced the change in a blog, claiming that it was part of an ongoing goal to make the platform more inclusive through getting rid of negativity on the channel. Pinterest, Snapchat, and TikTok launch mental health initiatives. YouTube is axing the public dislike count .

Social Media 62

Social Media Trends Pinterest Guidelines 62

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. Say yes to the virtual or in-person panel discussion or guest blog post. .” It is sharing information with an audience that is actionable, useful and predictive.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Mindful Marketing

AUGUST 15, 2021

Through its 2004 “Real Beauty” campaign the personal care brand pioneered promotion based on the reality that beautiful people come in all shapes and sizes. Last month, the picture-lovers site Pinterest took body positivity a step further by announcing it would ban weight-loss ads. But are all differences good differences?

Pinterest 99

Pinterest Advertising Advertising Exercises 99

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

FEBRUARY 20, 2019

Pinterest : This network works best for businesses that thrive in specific niches, such as travel, food, beauty, health, and fashion. This study, added to the undeniable fact that millennial’s have an insatiable appetite for the visual, should push you to create and post eye-catching photos that boost your online brand.

Social Media 60

Social Media Brand Branding Media 60

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Healthcare 55

Healthcare Insurance Insurance Publicity 55

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? This second group includes networks like Twitter, YouTube, Instagram and Pinterest.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

ReimaginePR

JULY 25, 2016

You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. This is huge for businesses since it can help showcase “the human behind the brand”—a crucial element for conversions. Pinterest is big on how-to’s, recipes, DIYs and even shopping.

Social Media 120

Social Media Technology Pinterest How To 120

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. And perceptually, it has more weight than a regular blog post. Reason #5: eBooks allow you to create a community around your brand. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand.

eBook 219

eBook How To Writing Community 219

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Aim to build a genuine connection to encourage that key influencer to become a subscriber and brand ambassador.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna Coronado on Pinterest. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Television 52

Television YouTube Pinterest Radio 52

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Listen on social to learn about your audience and how your brand can best communicate with them. Pinterest would be a useful platform. Pinterest would be a useful platform. Gain new ideas.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Flack's Revenge

SEPTEMBER 3, 2014

He wrote that you don’t need “pricey PR firms” because it is not “rocket science” I AM a PR pro, and find advice like this to be misguided, simplistic or just plain wrong, and even potentially harmful to young companies that are trying to figure out the best way to launch and build sales and brand.

Skype 266

Skype Pinterest Agency Social Media 266

Marketwired

DECEMBER 10, 2015

Here are 5 quick survey takeaways: PR & marketing pros use a lot of different kinds of content in their communications: blog posts (55%), photos (29%) and news releases (24%) are used most frequently by our respondents, but newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets.

Infographics 100

Infographics Survey Content Marketing Marketing 100