Remove Blogging Remove Brand Remove Digital PR Remove Journalism
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Why Your Methodology Can Make or Break Your Digital PR Campaign

Buzzstream

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100
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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. Should brands hedge their bets? What about for personal interaction and brand building? Trust in social media and journalism are at an all-time low. The reputation hits come from many directions. Thanks for reading.

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Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

It is rightly said that PR and journalism are interdependent. With the economic slowdown, we are starting to see traditional PR activities becoming slightly tougher as the rate at which newspapers/magazines are shutting down increases, their numbers of pages are reduced, and broadcast channels cut back on original programming.

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Public Relations vs Marketing

Doctor Spin

In this blog post, let’s look at the differences between public relations and marketing. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Public Relations is typically taught under Communications.