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4 blogging ideas for brand managers

PR Daily

Consumers are hungry for content—and in today’s digital landscape, there’s no shortage to feed their appetites. Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1.

Infographic: Tips for more purposeful, effective blogging

PR Daily

Business blogs are often perfunctory, boring, self-serving, utterly useless, jargon-choked word dumps. With that said, you should be blogging—just more strategically. Websitebuilder has an infographic to help you whip a saggy blog into shape. RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice. ]. Seventy-seven percent of internet users read blogs. Eighty-six percent of B2B companies are blogging.


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Personal Branding Tips: How to Ensure Success for 2021

B2B PR Sense

But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond. But first, why should you even care about building a personal brand? Why Personal Branding Is Important.

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Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

It looks like people want relationships just as much as brand managers do. A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics. That’s good news for marketers who feel that interacting with consumers is their top priority. An argument for blogging.

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Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers? There's nothing wrong with that—corporate blogs are a solid way to convert customers—but other types of content marketing could be even more effective at driving business. An infographic from HubSpot. Only 29 percent say they want to read more blog posts.

Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Your blog serves a crucial purpose for your organization. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand.

Infographic: How to feature your organization in Instagram Stories

PR Daily

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? This infographic from Animoto shares how organizations are already using Instagram stories and how marketers can elevate their brands with new campaigns. To learn how to make your Instagram offering stand out, read the full infographic. Infographics Social Media Storytelling

Maximize Consumer Love This Valentine's Day (Infographic)

PR 20/20

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. She's also the co-creator of street style blog, Streetscoutme. Check out this infographic by The Shelf for even more V-day insights. Brand BusinessThe following is a guest post by Sabrina Fenster.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site.

How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

PR 20/20

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”. 5 Steps to Reimagine Your Blog. Redefine your brand vision. Your consumers or clients?

How content marketing should follow customers along consumer journey

PR Daily

continues to challenge brands in more ways than one. Check out this infographic. to learn how your content can be used to attract, nurture and engage an audience and guide them through their consumer journeys to your brand. For how widespread its use is, the practice of content marketing.

3 Steps to Equip Your Company Blog for the Road Ahead


Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. When it comes to using social media for branding, you just need to know the right tactics. Why Social Media Is Important to Your Personal Brand. You could guest post on their blog.

7 Reasons Why Video Needs to Be in Your PR Plan


Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Remember, people buy from people, not from brands. Videos give your audience a sneak peek into who’s behind the brand. 3: Videos Are Easily Consumable (Especially On-the-go).

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Infographic: 64 content marketing stats to inform your strategy

PR Daily

That’s just a taste of the information contained in an infographic. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more ]. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quantity. Social media—develops relationships with consumers.

Infographic: How your LinkedIn profile can give you an edge

PR Daily

Managing your brand online can be a consuming process, but you can take simple steps to make sure your digital presence is professional and engaging. According to the Hootsuite blog , LinkedIn has more than 467 million users, and 94 percent of B2B marketers use LinkedIn to distribute content. This infographic published by Quicksprout offers tips for industry pros to develop their LinkedIn profiles to drive engagement and sales.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Match voice to the publication or blog. Blog posts are usually opinion-based with a casual tone; e-zines might be written in more of a traditional journalistic tone – quoting sources, using a formal tone, written in AP style.)

How User Experience can shape your branded newsroom


As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. These days, busy consumers are bombarded with information left, right, and center.

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6 Must-Know Blog Trends for Your Brand (Part Two)


Want to take your blogger-brand relationships to the next level? Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. In short, blogging may not just be a hobby - it can be a livelihood. And, welcome back!

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Compelling infographics are built around content, not design. Attend our conference on Visual Communications and Infographics. ].

Infographic: What trends signal a bright future for content marketing?

PR Daily

Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic. The infographic shares the current state of content marketing and offers trends that savvy marketers can follow to achieve content marketing success.

8 branding tips to close out 2018

PR Daily

Everything is a brand. At one time, brand-building was solely the purview of advertising firms or pure-play marketers and referred only to a product or the company behind it. Now brand representatives include the company CEO and everyone who ever comes in contact with a customer or the general public. Authenticity is still the best differentiator for a person or a brand. What you believe—coupled with what you do—makes up your brand. JConnelly Blog.

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Personal Branding: What It Is and How to Do It Right

B2B PR Sense

Personal branding puts you in front of your brand instead of behind it. A personal brand is a relatively new concept. Traditionally, CEOs were well-hidden behind their company brands, and there they stayed. Few people knew the names and stories of a brand's CEOs -- until recently. So let's dive into the fundamental but necessary question: What's personal branding -- and why do you need a personal brand? Personal Branding Definition.

To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors


Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”. 5 Reasons Your Blog Should Identify Its Authors. Blogging SEO

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. People don't share brand content simply because it has a compelling headline or significant advertising dollars behind it. The same principles apply to infographics.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service.

How to tell better brand stories

PR Daily

What's the best story you've heard about a brand this year? According to an infographic by Headstream, 79 percent of people are interested in brands' stories, but 85 percent can't recall a memorable one. Although brand managers are telling stories, they have to get better at it. The infographic says 55 percent of consumers are more likely to buy from your brand if they like your story. How can brand managers improve their techniques?

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


Check out the survey highlights in our original infographic and read more in our news release. Here are 5 quick survey takeaways: PR & marketing pros use a lot of different kinds of content in their communications: blog posts (55%), photos (29%) and news releases (24%) are used most frequently by our respondents, but newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. [By Lisa Davis].

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6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. This has made the brand iconic.

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Building the brand newsroom of the future

PR Daily

I have seen a steady transition from pitching and press release writing to multimedia brand journalism, which requires something similar to the old newsroom of yore. The media agencies that will win out in this rapid transition to a digital, visual brand journalism future are generating the same magic. Brand journalism demands a newsroom. Likewise, brand journalists must be able to shoot photos, edit video, write professionally, edit effectively and design aesthetically.

The main mistakes of brand newsrooms and how to avoid them


At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. They have all the potential to drive brand affinity by delivering relevant, timely and engaging stories related to an organization. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking.

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5 pieces of content every brand manager can create

PR Daily

Publishers and brand managers create content that call for readers’ attention, and the more that gets published, the harder it is to break through the noise and be heard. PR and marketing pros are under increasing pressure to create visual content and stories that resonate with consumers, enticing them to share it with their online communities. Here are five pieces of content every brand manager can create: 1. Infographics. to create infographics on the fly.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Brands spend large sums of money on content marketing. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from. Financial services companies also took strides compared to brands from other industries.

Shopper PR: Using Public Relations to Target Customers


Here are just a few ways using PR attracts consumers. It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Part of the current struggle for many companies is humanizing their brand.

3 ways to increase your brand’s engagement

PR Daily

When engaging with consumers online, do you ever feel like you’re talking to a wall? The best hashtag campaigns are clever and relevant, and they deliver a brand’s core message. Infographics. JConnelly’s blog. If your social media posts fail to get “likes,” comments, shares and retweets—you probably are. Don’t fret, though; there is a way to tear down that wall. Social media is a dialogue—and successful social media managers treat all their interactions as such.

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Influencer Relations: Magic Middle vs. the A-List

Sword and the Script

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

USA Today reported : The Oprah Winfrey-backed company’s new myWW+ comes with a more personal approach that can help with stress eating and lack of sleep, which have hit not only weight-conscious consumers during the coronavirus pandemic.

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Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

We’ve got everything: reports from projects around the world, hundreds of articles in our Learn Library, and even a whole Insider Blog so you can keep up with us! You can view DCI’s entire infographic here. In a blog post, Reddit wrote : Dubsmash will bring two key strengths to Reddit.

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Social Media Marketing for Complete Beginners


Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Use your cover photo to encapsulate what your brand is about. Think of this landing page as a gentle introduction into learning more your brand.

3 Ways to Develop a Great Brand Story with Earned Media

Beyond PR

The key to getting great PR however, hinges on your brand’s story – what’s the “why?” Part two is delivering the brand story using best practices. Here are three ways brands can develop a great story with earned media: Use press releases, blogs and social media to deliver content that engages journalists and consumers and sparks them to share it. Earned media may be more difficult to garner, but it can be the most valuable.