Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Community 99

Community Resources Facebook LinkedIn 99

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands.

Instagram 214

Instagram B2C YouTube Facebook 214

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. In the past, when PR agents wanted to create buzz for a brand, they had to connect that company with a local celebrity.

Brand 114

Brand Branding Reputation LinkedIn 114

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. Brands use UGC to engage audiences and boost online presence. User-generated content is created by consumers, not brands. It includes blog posts, photos, videos, reviews, and social media posts. What is User-Generated Content?

Consumer 88

Consumer Video Social Media Community 88

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. You’re responsible for interacting with audiences and serving as the voice of a brand.

Community 60

Community Tools Measurement Crisis 60

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management.

Community 78

Community Social Media Facebook Twitter 78

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community. Kick-ass” PR blogs.

Analysis 142

Analysis Tools Software SMB 142

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

Fashion 74

Fashion Social Media Brand Branding 74

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

PR News

AUGUST 16, 2016

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if an article or blog post idea will resonate with your target audience, or if content shared on Twitter, Facebook or Instagram (or Snapchat, if you don’t… Continued.

Community 52

Community Strategy How To Instagram 52

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps.

Social Media 177

Social Media Media Interviews Instagram 177

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Bloggers can offer “tipping point” brand visibility. Here’s why.

Blogging 159

Blogging Interviews Storytelling Community 159

PR News

AUGUST 16, 2016

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if an article or blog post idea will resonate with your target audience, or if content shared on Twitter, Facebook or Instagram (or Snapchat, if you don’t… Continued.

Community 48

Community Strategy How To Instagram 48

Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing YouTube Advertising Advertising 88

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss.

Brand 120

Brand Branding Exercises Social Media 120

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. engagements on Facebook and Twitter. For context the top two recipes had more Pins on Pinterest than all of the articles combined had engagement on Facebook and Twitter.

Pinterest 78

Pinterest Comparison Local Instagram 78

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. Facebook : Facebook is the premier social media network, particularly for retail businesses. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. This approach leads to increased brand awareness, loyalty, and sales.

Social Media 97

Social Media Media Instagram Strategy 97

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. This gives the brand a lot more exposure.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Shift Communications

SEPTEMBER 3, 2015

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. After all, you want your blog to grow.

Blogging 60

Blogging Pinterest Mobile Creativity 60

Deirdre Breakenridge

APRIL 30, 2018

A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries.

Marketing 184

Marketing Nonprofit Community Mobile 184

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. And perceptually, it has more weight than a regular blog post. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers.

eBook 219

eBook How To Writing Community 219

NewsWhip

MARCH 4, 2022

These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week. Microsoft’s own blog post received 2.1k Across social media, the top Facebook post came from BBC News , with 69.8k

Instagram 78

Instagram Banking Sports Government 78

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. Among my new colleagues is Marcel Klebba , the Westminster University graduate that captured industry attention in 2016 thanks to his relentless approach to blogging and networking. In March we’re launching Comms School.

Communications 95

Communications Community Blogging Agency 95

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. So why do so few brands have an account? Fortunately, Instagram is a fun, simple way to express your personality to the world and much simpler to get involved in than brands think.

Instagram 120

Instagram Brand Branding Social Media 120