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Data-Driven PR Campaign Planning: Part 1

Onclusive

Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. The post Data-Driven PR Campaign Planning: Part 1 appeared first on Onclusive.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Blogs and social media channels have become an integral part of communications strategy because they offer a way to have an active conversation with your audience.

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Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. For our community members and industry, expect to learn more on our blog, in our public talks, and in our resources. A Milestone Reached. Todd Defren.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

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Influencing business decisions to grow your PR budget & your team

Onclusive

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

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Setting the right earned media objectives for your brand

Onclusive

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370
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How to Make Your Brand More 'Data-ble'

Cision

Data-driven PR, social listening and your brand.

Data 195