article thumbnail

How to Make your Messaging Stick

Onclusive

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. How communicators use NEO for strategic decision-making. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370
article thumbnail

New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

It will be a collaborative effort incorporating everyone from micro-, small and medium-sized enterprises (MSMEs) to upper-middle-class entrepreneurs. The administration predicts that Indonesia’s economic growth could reach 8% in the next three to five years, underscoring the need for increased investment.