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How to Promote Your Online Press Kit with Multichannel Marketing

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Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. But to determine which combination of marketing channels will make the biggest impact, you need to take stock of your channels’ performance data. Owned Media Oasis.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

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So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

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