Cision

AUGUST 17, 2017

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

Big Data 166

Big Data Data Communications Creativity 166

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands.

Brand 78

Brand Branding Marketing Data 78

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

JUNE 3, 2017

For the most marketers or communicators, this is a simple fact of modern maturity. This is one of the reasons that in some ways, marketing has gotten harder. Marketing today is dynamic and requires curiosity matched with continuous learning. And that’s the theme for this week’s Unscripted Marketing links [UML].

Web 69

Web Content Marketing Technology Creativity 69