The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Many predict that big data will become as integral to PR as social media -- practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

PR Expanded

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Keeping an eye on Data and Data Education. Just keep your eye on data.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ?

Big Data and Open Data—can they help with PR efforts?

Media Bullseye

Big Data” seems to be one of those terms that many people use but in practice has yet to be truly adopted by a wide range of businesses. Thus far, it has been the big businesses that have the money to acquire the data and use it to effectively reach customers.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

The digital transformation has changed marketing forever and the field of public relations is no exception. Some PR functions have merged with marketing, some have gone the full digital route, and some have just gone back to basics (publicity). Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness.

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

Data!’ According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? What’s the appeal of data?”.

4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

The core objectives of influencer marketing have been around for a very, very long time. As influencer marketing becomes more and more widespread, understanding the granular details before, during, and after a campaign is incredibly important. This is where big data enters the mix.

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Lots of resources are out there to guide us on our creative journeys.

ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. It would take months of manual activity and, at the end of it all, you’d just have thousands of images that didn’t intrinsically offer much data and were only minimally searchable.

How AI is Changing the Face of Marketing

Critical Mention

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond.

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Spotify powers marketing campaign with funny user data

PR Daily

Spotify has tapped into its customer data to create a clever end-of-year campaign. JUST ANNOUNCED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World. For us, data inspires and gives an insight into the emotion that people are expressing.

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6 Major Marketing AI Takeaways from MAICON

PR 20/20

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. That’s why PR 20/20 and Marketing Artificial Intelligence Institute launched the Marketing Artificial Intelligence Conference (MAICON).

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” “Creative and PR go hand in hand.

Why marketers shouldn't over rely on data

PR Daily

Data, big data, data decisions. The data discussion has been so big that there’s often room for nothing else when it comes to digital and social media strategy. I’m not debating the validity of data. However, we may rely on data too much.

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10 ways to power your marketing efforts with data

PR Daily

based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.”. Using data to create a marketing strategy obviously begins with handling the data.

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Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Data-driven attribution – tracks engagements through the customer journey.

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Data-driven attribution – tracks engagements through the customer journey.

Media Mix Modeling – A Fresh Approach

Onclusive

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Data-driven attribution – tracks engagements through the customer journey.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

As we in communications and marketing look ahead to 2020, what can we expect? Bloggers will feel like they’re on the cutting edge of organic influencer marketing. But former journalists will wonder what the big deal is. Creativity and CMOs will come back into fashion.

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Be creative when live-tweeting from the event. Trade shows can be an endless sea of opportunity, engagement, and information.

Getting more specific with your PR measurement

PR Daily

What data are most valuable? In addition, we can now tether outcomes and endpoints to our communications programs with measurement technologies and data science capabilities that far exceed where they were in 2015.”. Accessing the power of data.

The Essential Characteristics of an Effective CMO [UML]

Sword and the Script

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. So, how, exactly, can top marketers pull that off? Marketing without Authority is Marketing without Accountability.

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How AI Will Be a PR Pro’s Dream Come True

Onclusive

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals.

Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

For the most marketers or communicators, this is a simple fact of modern maturity. This is one of the reasons that in some ways, marketing has gotten harder. Marketing today is dynamic and requires curiosity matched with continuous learning. paved new approaches to marketing.

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Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Data Healthcare Influence Leadership Learning Media Tools

A Data Warehouse for PR and Marketing: Why You Need It

Doctor Spin

Thus, the time has come for communication professionals to step up and embrace the power of datadriven PR and marketing. I suggest investing in a data warehouse. Here’s why: What’s a Data Warehouse? So, that’s essentially what a data warehouse is.

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A Data Warehouse for PR and Marketing: Why You Need It

Doctor Spin

Thus, the time has come for communication professionals to step up and embrace the power of datadriven PR and marketing. I suggest investing in a data warehouse. Here’s why: What’s a Data Warehouse? So, that’s essentially what a data warehouse is.

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A Data Warehouse for PR and Marketing: Why You Need It

Doctor Spin

Thus, the time has come for communication professionals to step up and embrace the power of datadriven PR and marketing. I suggest investing in a data warehouse. Here’s why: What’s a Data Warehouse? So, that’s essentially what a data warehouse is.

Not another PR trends piece…

Wildfire

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain.

Why PR hasn’t been automated yet

Shift Communications

Other forms of marketing communications have been automated and scale very well. Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers.

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PR and Communications Resolutions for 2017

Media Bullseye

Get comfortable with big data. PR and communications are just beginning to scratch the surface of what big data could mean for the industry. Reading presents me with new ideas and new ways to view the world, and that in turn helps me from a creative angle.

Behind the Headlines With Peter Shafer

Cision

What are some of the key components of a successful marketing strategy? There is one basic guidepost on all things marketing: focus on the client. Why is measurement and analytics such a difficult area for marketers?

Communicators shine spotlight on value in preserving data

Media Bullseye

Recently, Media Bullseye published an article on big data , its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months following the US presidential election. Data-Driven PR Public Relations Featur

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Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Businesses base everyday decisions on big data. AI and ML are ideal for crunching data and predicting results; algorithms’ processing power makes complex computational tasks easier. We probably won’t see AI and ML take over the creative arts soon.

Why PR pros should embrace data

PR Daily

Related: Without Good Analysis, Big Data Is Just a Big Trash Dump. The development of the Barcelona Principles is a good starting point, but traditional PR must become more data focused to yield better results and compete against other marketing disciplines.

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How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].