Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. Responsibilities. Qualifications. About Onclusive.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Taking the crisis out of crisis communications. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

Ishmael's Corner

JULY 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list.

Storytelling 60

Storytelling Big Data Analytics Data 60

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. However, the truth is that we can measure it.

Analytics 170

Analytics Measurement Data Technology 170

PR Conversations

DECEMBER 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.

Social Media 90

Social Media Trends Communications Crisis Management 90

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

DECEMBER 21, 2018

In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications professionals, that means creating a new content calendar for the coming year. Evaluating ROI on communications efforts is not always a precise science. Quality of Data.

Big Data 60

Big Data Data Storytelling Measurement 60

Shift Communications

OCTOBER 31, 2016

Rather than assigning a whole team to read the day’s news or client mentions, smart PR professionals will take advantage of the latest Big Data technologies like Apache Spark , and use an artificial intelligence summarize the relevant news about their clients and provide useful insights about what’s driving the day’s news.

Analytics 60

Analytics Data Analysis Technology 60

Flatiron Communications

MAY 2, 2017

Grammarly : Poor grammar in communications can be a death knell for PR professionals. Pretty soon, I needed to find a new business prospect’s email, and I remembered this tool, which purportedly “uses big data and machine learning algorithms to find the email address of any professional in any company in one second.”

Tools 45

Tools Twitter Report Pitching 45

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. The importance of data for clients | Jump to text. Incorporating emergent data | Jump to text.

Branding 78

Branding Brand Marketing Data 78

Sword and the Script

JUNE 3, 2017

For the most marketers or communicators, this is a simple fact of modern maturity. brought new vehicles of communication. In it he observes: “The CMO is no longer the executive with the big vision to develop flashy ad campaigns, but a leader who must be conversant across big data, creative and technology.

Web 73

Web Content Marketing Technology Creativity 73

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates. More on the second in a bit.)

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52