Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Reddit Data Trends 88

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Once attribution is determined, PR and content strategies can focus on the right message at the right time on the right media. With more data than ever also brings more access to insights than ever.

Analytics 170

Analytics Measurement Data Technology 170

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. What are some of the key components of a successful marketing strategy? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Onclusive

MAY 31, 2017

After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients.

Data 150

Data Resources Engineering Film 150

Cision

JULY 8, 2015

We’ve passed the mid-year mark, prompting many to reassess goals, strategies and dreams. What about brands? A: The first – surprisingly common – mistake that individuals and brands make is never even trying to stand out. Q: How has social media changed the way we spread our ideas to others?

Skype 120

Skype Conference Leadership Big Data 120

prTini

NOVEMBER 21, 2014

What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? The Top 10 Social Media Podcasts Right Now (client). The Science of Building a Lasting Social Media Community. 10 Reasons User-Generated Content Boosts Social Media Success. Snapchat 101: A Brand Primer.

Brand 52

Brand Branding Case Study Big Data 52

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. President of @convince – A strategy consulting firm.

Twitter 60

Twitter Social Media Big Data Sports 60

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. PRSA not only gathered this data but is going to use as the foundation for its conference. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands.

Conference 66

Conference Crisis Management Survey Leadership 66

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Hope is a terrible strategy. But the social advertising model looks nothing like the traditional shotgun approaches we are used to. And then…no one sees it. That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. And with how social media and the internet evolve on (literally) a daily basis?

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

APRIL 27, 2016

When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot. Owned Media Oasis. Social Media Straits. Social media is a two-way street.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR 20/20

JULY 24, 2019

The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients. Consider something you’re probably more familiar with like marketing automation, social media management tools or email marketing solutions. Do not fear!

Marketing 59

Marketing Data Technology Analytics 59

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. “Modern day PR is so much more than just crafting press releases, pitching journalists, and getting media hits. This is post 1 of our 5-part #CreativePR blog series.

Creativity 100

Creativity Pitching Interviews Conference 100

Cision

NOVEMBER 10, 2016

A successful entrepreneur is one who knows how to use data insights to make better business decisions. One such decision would be to determine what kind of content strategy would generate more leads and facilitate more sales. But you can’t make a well-informed decision or craft a strategy unless you democratize data.

Data 292

Data Big Data Strategy How To 292

The Resolution Blog

AUGUST 1, 2019

When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect. There was a realisation from many that read the articles, that they had been targeted based on their social media activity.

Ethics 120

Ethics Publicity Data SEO 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. No longer should gut feeling or instinct be the sole determinant for strategy and progress. According to Forbes , businesses with data-driven practices are almost three times more likely to see revenues increase than industry peers.

Data 98

Data Meeting Measurement Guidelines 98