Sometimes, the Ethical Choice Means Caring When Others Don’t

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. They hesitantly agreed, and then transferred the payment into our bank account. Ethics Thought Leadership BEPS Code of Ethics Ethics Month

Ethics 112

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. banks have significantly rebounded from the 2008 financial shock.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. banks have significantly rebounded from the 2008 financial shock.

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” Guest Post by Kirk Hazlett.

Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). Everything from computer hacking to false representation – and probably accessory to murder – was covered in this particular program by what appears to the unknowing public as a “day-in-the-life” of a successful public relations/lobbying firm.

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Yet just as important a question to me is the role of professional public relations practitioners and the businesses they serve.

Ethics 110

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. In our profession of public relations, the word "spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Ethics 103

Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? Of course there’s always an agenda behind the hacker’s motives, and bad things can happen when sensitive data gets out; editorial teams need to consider this vs. the public’s right to know. ‘I think this makes the ethical calculus for journalists much more complex.’

Ethics 120

Perception, Reality, and Public Relations

Waxing UnLyrical

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. My Public Relations Concentration students ( and others) at Curry College have gotten used to seeing circles, underlines, question marks, and various other editorial notations including snarky comments on virtually every paper that they send my way.

Chatbots as a public relations tool: proceed with caution

Stephen Waddington

They’re a new channel for discourse between an organisation and its publics. Application of bots in public relations. I’ve identified five applications for chatbots in public relations: Broadcast. Answers simple requests for transaction information such as environmental data, transport information, or personal records such as a bank balance. It raises a significant ethical dimension. Public Relations bot chatbot

Tools 90

PRSA tension escalates as Wells Fargo comms execs attack reform leaders

Agility PR Solutions

Public Relations profession

Ethics 127

Public Relations: The Two Sides of Information Access

Waxing UnLyrical

This realization got me thinking about our responsibilities as public relations professionals to communicate…to provide advice and counsel…to clients or employers so that they might better inform their many stakeholders. Public Relations: The Two Sides of Information Access is a post from: Waxing UnLyrical. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. Those of us who now work or have worked in the public relat. Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations : “Public Relations does not mean selling a product, an idea, or a personality.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They Used To,” the piece references a PwC Strategy& CEO Success study that was covered in a May 2017 issue of Strategy + Business. The PwC study is done annually, and looks at the top 2,500 largest publicly held companies. CEOs and public attitudes.

Good PR a challenge for those making money while doing good

Media Bullseye

Not long ago, I listened to a piece on Radio Lab about the business behind blood banks, which made me think deeply about how altruistic organizations—particularly ones that need to function as businesses—have an extensively challenging PR task. There’s something that feels unseemly about this—making money off donations made by the general public with the best of intentions. It isn’t just blood banks that struggle with the clash of altruism versus business interests.

The Power of You

Waxing UnLyrical

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Ethics lift off social prFirst, I don’t work in politics, so it’s not my bailiwick.

“Your Cheatin’ Heart”: Why Transparency Should Matter

Waxing UnLyrical

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. What set me off recently was an article in the Boston Globe about the Super PACs and their impact/effect on the voting public. PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers.

What we are missing about Deepfakes and Fake News in 2020?

Waxing UnLyrical

A 2018 USC Annenberg study found that 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between earned and paid media. While we can maintain high standards of ethics, there will be some that don’t.

PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. The learning for communicators is a simple one: public perception counts.

30 jobs in the PR and marketing world

PR Daily

Here are communications jobs in each of the top five states: The Army National Guard is looking for a public affairs specialist in Bismarck, North Dakota. Ethics and compliance communications manager—Nike (Oregon). Director of public relations and marketing—Volunteers of America (Colorado). Communications manager—Huntington National Bank (Ohio). Public relations manager—Walker Sands Communications (Illinois). Public affairs specialist—U.S.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

The most innocuous mention by an influential political figure can spark an intense social media backlash against the organization, since the public is likely to infer a reciprocal endorsement.

30 jobs in the PR and marketing world

PR Daily

A strong work ethic is essential for attaining this sense of accomplishment and advancing in your career. Here are a few choice openings in cities that made the list: Alaska Pacific Bank seeks a marketing specialist in Anchorage. See what else we have in our weekly professional pickings: Public affairs manager—Advocate Health Care (Illinois). Senior public relations associate—Lettuce Entertain You Restaurants (Illinois).

10 books every PR pro should read

PR Daily

Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. Although not necessarily published as a book about PR, Writing Tools has become a classic for writers of all industries since its original publication in 2008.

Teamwork Is a Contact Sport

Waxing UnLyrical

The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. I also try to instill the “we’re a team” ethic in my PR Concentration students at Curry College , all of whom came of age in the “social” era…or should we say “ anti -social” era??? We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. With all this diverse content, any bank’s website can start to blend with other types of publications in an organic way.

“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

Now, a gazillion years later, I’m at Curry College heading our Communication Department ’s Public Relations Concentration and introducing young men and women to the profession that was my own career for longer than some of their parents have been alive. Why do I do this on top of teaching four-to-five courses each semester as well as supervising a dozen or so public relations interns and advising a couple dozen students?

Professional Curiosity Doesn’t ‘Kill Cats’

Waxing UnLyrical

The old adage “Curiosity killed the cat” came to mind the other day during a conversation (aka: a “rant”) in one of my classes at Curry College , where I head the undergrad Public Relations Concentration and teach most of the PR courses. As a PR professional, I refer often to the PRSA Code of Ethics ‘ statement on “Expertise” which says: “ We acquire and responsibly use specialized knowledge and experience.

10 books every PR pro should read

PR Daily

Consider these 10 books on public relations, from tomes about the profession to works that can help you improve your technical skills. Known throughout the industry for running one of the most popular PR blogs in the world (and one of our favorites ), Gini Dietrich has collected all of the cutting-edge tips and tools for effective and ethical communications she’s learned into an actionable guide for business leaders and PR pros.

How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Events Public Relations bad pitching PR pros The Social PR MakeoverWhen I keynote, I often kick off with a joke.

Journalist Spotlight: Finance and Investment Writer Lou Carlozo

Beyond PR

In this Journalist Spotlight Q&A, Director of Audience Website Operations Maria Perez spoke with Lou Carlozo ( @LouCarlozo63 ), managing editor at BAI , a nonprofit organization that works within the banking and financial services industry. . Lou, for those not familiar with your work, can you talk a little about some of the publications you write for and the topics you cover? I just started work as the managing editor at BAI (Bank Administration Institute).

Tokyo 2020 grapples with Olympic bid allegations

PR Daily

The payment, sent from a Japanese bank, was marked “Tokyo 2020 Olympic Game bid.” The Japanese Olympic committee told The Guardian that its press team was unable to respond to the publication’s question about the alleged payment because the team was away on business. Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight.

5 crisis communications lessons from horror movies

PR Daily

Dancing around a few ethical boundaries here and there, or twisting the law will eventually catch up to you. Now the company faces a huge blow to its image, as well as its bank account. Company officials should communicate with key publics what happened and what the company is doing to solve the problem. Alek Irvin is an intern with Highwire Public Relations in California, and is a graduate of Chico State.

Announcing the finalists for the 2014 Corporate Social Responsibility Awards

PR Daily

Through employee volunteer programs, media campaigns, social media initiatives, publications, partnerships and much more, our entrants displayed their creativity and dedication. Federal Reserve Bank of St. Best Public Health/Safety Initiative. Best Publication. Con Edison''s Business Ethics & Compliance Team, Stop. Our entrants put their time, energy and skills to use for the greater social good. It’s time to recognize their efforts.

Do You Believe in Better Business?

Mindful Marketing

The new Roundtable Statement, in contrast, details the executives’ commitment to serving the needs of all corporate stakeholders by doing things like: Delivering value to customers Investing in employees Dealing fairly and ethically with suppliers Supporting communities The men and women who endorsed the new Statement aren’t just any execs.

10 harsh truths about working in PR

PR Daily

I wasn’t sure where my love for writing and creativity would take me as a high school student, but I quickly discovered public relations as a college scholar. Here are 10 things you need to know if you are considering a career in public relations: 1. Your internships sometimes turn into fantastic job opportunities, but don’t bank on it.

Ethics 132

PR can do only so much; reputation management goes far deeper

PR Daily

The public has seen it—a lot: Outraged sufferers of life-threatening allergies were suddenly forced to pay 500 percent more for a previously affordable medicine, and the CEO essentially responded: We’re here to make money (Mylan’s EpiPen). Bank customers were notified about fraudulent accounts set up in their names expressly to ensure that executives and managers reached their sales quotas (Wells Fargo). So, operate an ethically managed, well-intentioned organization.

30 jobs in the PR and marketing world

PR Daily

Along with their wide-eyed optimism and determined work ethic, they’re always on the hunt for “the next best thing.” Public relations director— The Provident Bank (New Jersey). Communications and marketing manager— New London Public Schools (Connecticut). Technical public relations associate— Logz.io (Israel). Public relations specialist— Atlantic Bay Mortgage (Virginia). Public relations manager— Lands’ End (Wisconsin).

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Good morning PR pros: Juul is hoping to get a fresh start with a new CEO after escalating crises led to enquiries and public recrimination. Reports have surfaced that the bank did not fully vet the finances of WeWork’s founder, Adam Neumann, who was using money raised for the company on personal expenses and investments. Wall Street banks might never learn that some prizes aren’t worth the cost, but other organizations can learn from their example.

Delta, FedEx seek to strike a balance on NRA backlash

PR Daily

Despite public backlash, the shipping giant announced it would continue its discounts for NRA members. This is poor logic, and ethically disingenuous. wrote : "Unless you’re in an adjacent industry like hunting, having a public connection with the NRA is" highly detrimental to a brand, said Aaron Kwittken, CEO of Kwittken, a New York-based corporate brand reputation and crisis management agency.

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Igniting public understanding about Fintech: The UK has been named a global Fintech hub, and rightly so. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful. These kinds of companies will have a virtuous effect on other, more established companies, showing traditional retail banks and investment companies how to do business better. “What’s hot for you right now?”