Waxing UnLyrical

MAY 6, 2013

This realization got me thinking about our responsibilities as public relations professionals to communicate…to provide advice and counsel…to clients or employers so that they might better inform their many stakeholders. Public Relations: The Two Sides of Information Access is a post from: Waxing UnLyrical.

Publicity 95

Publicity Government Crisis Communications Nonprofit 95

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. After public outrage over Mylan’s steep price increases for its EpiPen, Bresch launched a counteroffensive.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. Then I explain (for the bazillionth time) that that is the beauty and the challenge of public relations.

Publicity 92

Publicity Ethics Nonprofit Local 92

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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Ethics Training Financial Survey 52

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. What set me off recently was an article in the Boston Globe about the Super PACs and their impact/effect on the voting public. ” It’ll “make you weep”!

Ethics 72

Ethics Nonprofit Guidelines Banking 72

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Try a new audience with a new offering. Keep topics personal and relatable.

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Financial Banking Content Marketing Writing 46

Mindful Marketing

AUGUST 23, 2019

based nonprofit comprised of “chief executive officers of America’s leading companies ,” issued a Statement on the Purpose of a Corporation. ” Similarly, Alex Gorsky, CEO and Chair of Johnson & Johnson added: “This new statement better reflects the way corporations can and should operate today.”

Corporate 50

Corporate Community Nonprofit Banking 50

Solo PR Pro

MAY 16, 2023

Try to work through what is feasible for you and set expectations for yourself that will match your own work ethic and your support staff's availability while also understanding that having a baby is an unpredictable journey!” “I think that, as solos, it's almost impossible for us to take a complete and total leave,” explains Kristen.

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Insurance Insurance Policies Local 52

Waxing UnLyrical

FEBRUARY 3, 2016

The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. He also is a member of the Public Relations Society of America’s Board of Ethics and Professional Standards.

Sports 40

Sports Public Affairs Ethics Nonprofit 40

Waxing UnLyrical

JANUARY 28, 2017

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. headlines this past week.

Training 85

Training Banking Community LinkedIn 85

Waxing UnLyrical

NOVEMBER 11, 2015

Now, a gazillion years later, I’m at Curry College heading our Communication Department ’s Public Relations Concentration and introducing young men and women to the profession that was my own career for longer than some of their parents have been alive. But I’m not just teaching. Sure, we have fun (or at least I do) in the classes.

Nonprofit 40

Nonprofit Banking Ethics Course 40

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Deservedly, the active use of spin has given the PR industry a black eye.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Waxing UnLyrical

OCTOBER 4, 2017

Because it’s PR pros who can accept and adapt to this Wild West of a digital landscape who will succeed in doing what PR does best: building and maintaining mutually beneficial relationships for their organizations and publics (like I teach my 1:1 coaching clients ).

Internal 43

Internal International YouTube Nonprofit 43

Waxing UnLyrical

MAY 6, 2016

Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. .” “Douche machine.”

Pitching 40

Pitching Training Banking Sports 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

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Marketing Content Marketing Data Social Media 187

PRSay

JANUARY 16, 2020

With the 2020 presidential election cycle beginning to ramp up, major corporations might find themselves in candidates’ sights as epitomes of what’s right or wrong in America. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing. Controversial statements.

Reputation 178

Reputation Privacy Banking Ethics 178

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

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Writing Communications Marketing B2B 190

Waxing UnLyrical

NOVEMBER 28, 2012

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. Those of us who now work or have worked in the public relat. Instead, it depends fundamentally on doing – action and deeds that are geared to public understanding and acceptance.”.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Let's open the door a little bit for the public and get into this very important profession of PR, public relations. What are these relationships with the various strata of public life?

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

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Social Media Marketing Media Creativity 90

Waxing UnLyrical

FEBRUARY 12, 2014

The old adage “Curiosity killed the cat” came to mind the other day during a conversation (aka: a “rant”) in one of my classes at Curry College , where I head the undergrad Public Relations Concentration and teach most of the PR courses. Communication Guest Posts Kirk Hazlett Public Relations creativity critical thinking curiosity pr'

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Nonprofit Television Banking Radio 87

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. What is Mass Communication?

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Ethics Communications Print Television 52