Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. An engaged audience helps increase brand awareness and potential sales.

Brand 135

Brand Branding How To Radio 135

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Our goal was to create a podcast that highlighted our brand voice and interesting to the general consumer. Companies like U.S.

Banking 60

Banking Financial Employee Education 60

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Strategies to help your PR efforts. But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships. The post 5 Success Strategies For PR Pitching appeared first on Crenshaw Communications. Use influencers to close the sale.

Pitching 149

Pitching Strategy Examples Banking 149

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Barokas

SEPTEMBER 12, 2019

Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. A sustainable strategy is essential. . Dig through comments or pull from presentations, successful blogs and your most engaging social media posts.

Strategy 84

Strategy Case Study Energy Banking 84

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Achieving strategy through mission is a specialty of Musk’s.

Twitter 78

Twitter Banking Employee Financial 78

Communications Conversations

OCTOBER 31, 2022

This week brands will be weighing their options as Musk makes initial layoffs and plans. Obviously there has been much hand-wringing among those who use Twitter the most the last week–media, politicos and everyday people who use it as a newsfeed (Musk is already offering $20 to users to keep the blue check mark ).

Twitter 60

Twitter Brand Branding Airlines 60

Konnect Agency

FEBRUARY 6, 2024

Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving. However, while the temptation to incorporate all these trends into your strategy may be strong, the key lies in making them work for you, or else you may just get lost in the crowd.

Trends 52

Trends Banking Social Media Consumer 52

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Is it tactical or strategic?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Critical Mention

MARCH 27, 2019

We have five tips to help leverage your content strategy once you solidify your target market! As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. Social Media. The familiarity it creates will only help build a brand and name recognition within the target niche.

Strategy 61

Strategy Marketing SEO Social Media 61

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 142

How To Content Marketing Banking Advertising 142

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Prohibition

FEBRUARY 7, 2023

There are influencers for all sectors and industries across social media , from sleep influencers to parenting influencers and everything in between. They are a great way to market your brand and promote a product, service or offering by tapping into their engaged audience – who trust and value the influencers opinion.

Fashion 62

Fashion Instagram Banking Social Media 62

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. What is the biggest communication challenge facing financial brands today? The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants.

Financial 149

Financial Groups Banking Crisis 149

PR for Anyone

NOVEMBER 2, 2021

Put in a header photo that is aligned with your brand. It’s off-brand and you will confuse people. Don’t use a picture with your kids (unless your branding is “The Family Realtor”). I help new home buyers find their dream home while keeping cash in the bank.”. If you sell luxury homes, put that type of image.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

MaccaPR

MARCH 30, 2017

They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Erin Vande Steeg , Social Media Senior Communications Strategist for the Mall of America. Another innovative strategy that the MOA social media team undertook was combining the physical and digital worlds.

Social Media 48

Social Media Media Tourism System 48

Reputation Us

AUGUST 18, 2016

There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years).

Apparel 60

Apparel Strategy Customer Service Financial 60

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. Social media is first and foremost, social. We have to reach out to brands and fellow professionals in the platform in which they are active on. What can they do to help you without breaking the bank?

Social Media 40

Social Media Media Education Community 40

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Yes please!

Social Media 81

Social Media Media Google Tools 81

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. You know your audience.

Company 60

Company Wikipedia Video Insurance 60

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding.

Brand 74

Brand Branding Banking Financial 74

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank.

Banking 77

Banking Community Ethics Consumer 77

Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Strategy 60

Strategy How To Transportation SEO 60

Reputation Us

MARCH 19, 2021

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . Externally to the credit union industry, communities being served, vendors, media and social media outlets. .

Reputation 78

Reputation Financial Banking Employee 78

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

PRSay

NOVEMBER 15, 2019

Disney, however, has a different strategy. Disney was able to launch their streaming service with a huge bank of ready-made content. Not only is it saving Disney money to have this content on hand, but it’s also allowing them to set their service apart with their unique brand voice and image. Leverage your relationships.

Analytics 159

Analytics Television Banking Data 159

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. Head over to the “settings” page for your Facebook brand page, and find “preferred page audience” on the left navigation sidebar. One of my clients is a bank with branches scattered all over Arizona.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. Head over to the “settings” page for your Facebook brand page, and find “preferred page audience” on the left navigation sidebar. One of my clients is a bank with branches scattered all over Arizona.

Facebook 100

Facebook Banking Retail Local 100

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s As Caroline Paxton, senior director of social media, content & strategic initiatives for RBC, told us, “Quality and quantity are equally important.”. How do I create a content strategy? A growth mindset.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Communications Conversations

JUNE 14, 2017

The topic: How to bolster your brand leading up to, and during the (fill in name for whatever it is the NFL allows us to call this thing publicly now) next February. So many companies and brands will be focused on new customer acquisition during the Big Game–and that’s not necessarily a bad strategy.

Company 60

Company Brand Branding Local 60

Critical Mention

DECEMBER 10, 2018

Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg. This may seem daunting, but we have strategies for you to implement that won’t break the bank. Let your media contacts know you value your relationships with them by sending an online holiday greeting card.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Don’t just publish a digest.

Financial 46

Financial Banking Content Marketing Writing 46

Solo PR Pro

FEBRUARY 25, 2021

They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. Agency B: A boutique integrated and brand/creative strategy firm. We developed a strategy from start to finish together.

Agency 76

Agency Creativity Media Relations Nonprofit 76

RH Strategic

OCTOBER 21, 2015

A data strategy in PR may sound like a daunting task that’s not worth the time, effort and expense. But a data strategy conceived of correctly can be hugely valuable for a company’s brand without breaking the bank. Data, more than ever, is what journalists want for their stories; it’s what social media managers and.

Data 40

Data Banking Social Media Strategy 40