ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. Here’s why.

SEO 244

SEO Mobile Web Journalism 244

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank. Find the right voice to deliver your brand’s message.

Banking 62

Banking Retail B2B Writing 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM). Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. That’s why the brand’s med school calculator is such an incredible tool.

Banking 93

Banking Content Marketing Examples Industry 93

PRSay

NOVEMBER 15, 2019

Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Disney was able to launch their streaming service with a huge bank of ready-made content.

Analytics 159

Analytics Television Banking Data 159

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. PR is less expensive than advertising. Unfortunately, that also means bad actors can put out fake news on the cheap.

Advertising 62

Advertising Advertising Print Study 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 191

Writing Communications Marketing B2B 191

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 188

Marketing Content Marketing Data Social Media 188

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. GK: I wrote The Agile Brand because I have always been fascinated with marking moments in time that significant evolutions are occurring. 2) Do customers really want relationships with brands?

Brand 78

Brand Branding Banking Consumer 78

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media.

Blogging 215

Blogging Company Engineering Airlines 215

Prohibition

AUGUST 4, 2021

It can be challenging for companies to keep up with what customers are saying about them online, but it’s even more challenging when negative sentiment is directed at you or your brand! A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Rock the Status Quo

JUNE 18, 2015

What kills trust, when it comes to content marketing or even social media? If someone reading, watching or listening to your content can’t figure out how it applies to them, or what the target audience even is – how will they trust that you know what you are doing? Inconsistent brand clarity.

Banking 100

Banking Small Business Reputation Social Media 100

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. About Jennifer Tolhurst.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. No surprises here every brand has a Facebook page and is on “the Twitter.” Yeah, not many.

Social Media 117

Social Media Study Blogging Company 117

Bad Pitch Blog

APRIL 23, 2012

All of the newsrooms represent brands with big investments in owned media and media relations. To the brand''s credit, its newsroom is well-organized and uses visuals to help tell stories. It offers visitors a feature story and related content, including video and photo content -- all armed with sharing tools.

Pinterest 72

Pinterest Engineering Banking Video 72

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 6) Finding a content marketing niche.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168