5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

B2B PR Sense

In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect. Let’s steal a few more pages from the B2C marketing rule book, and discover 5 ways that B2B marketers can achieve more success with B2C tactics. 5 Ways Your B2B Marketing Strategy Can Benefit from B2C Methodology. Market with Emotion.

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The 2019 Contently Summit: Keynote Presentations

Contently - Strategy

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together.

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10 Must-See Presentations at #CMWorld 2016

Beyond PR

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

In new B2E paradigm, marketers must be ready to target everyone

Agility PR Solutions

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

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How behavioral science can guide your B2B marketing

PR Daily

Here’s a fact that B2B PR and marketing pros can sometimes forget: People buy with emotion and justify with logic. In B2C, this is a given with marketing and sales tactics designed around emotion, but it applies just as much in B2B campaigns.

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9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing. 9 Expert Guides on B2B Influencer Marketing Strategy. The Value of Working with Influencers in B2B Marketing.

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Surprising Stats From Marketing Experts (& What They Mean For You)

PR 20/20

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers.

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Influencer Marketing Strategy Is Changing: How to Adapt

B2B PR Sense

Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? Let's dig into these questions and more as we discuss the ins and outs of influencer marketing. From the meaning of influencer marketing to the latest influencer marketing trends, you'll find out everything you need to know about this modern strategy.

How to Embrace the Future of B2B Influencer Marketing

B2B PR Sense

Despite all the buzz, B2B influencer marketing is still a new frontier. A just-released study reports that 55% of B2C companies surveyed are running ongoing influencer programs. Clearly, the use of influencer marketing in the B2B space is still evolving. Yet, 71% of brand marketers surveyed ranked influencer marketing as a highly strategic or strategic marketing category. That augers well for B2B companies’ future use of influencer marketing.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. The authors have documented case studies used to support the notion of profitable content marketing.

7 key components of successful content marketing

PR Daily

These days, few marketers would dispute the need for a thoughtful and robust content marketing strategy. The effectiveness of your content marketing will depend heavily on your brand and its marketplace. For example, according to 2016 reports from the Content Marketing Institute and MarketingProfs, B2C marketers rank e-newsletters, in-person events, illustrations and photos, and social media content as their most effective tactics.

5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

Social media has proven its worth within the marketing realm beyond a doubt. Set any reservations about social media marketing aside for a moment and hear me out. According to one study , 78% of marketers said they saw increased traffic with as little as 6 hours a week invested in social media marketing. In the past, many businesses have assumed that B2B and B2C are two different animals where social media is concerned.

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Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. The introduction of this country’s new anti-spam legislation (CASL) on July 1 was one of the biggest marketing developments this year. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law.

More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. And it’s not just B2C. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. We’ve used the Marketing AI Institute to do what we do best: tell a story. More Human Marketing Services. Strategy Technology Marketing Strategy

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Marketing a Brand to Both Businesses and Consumers

5W PR

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. Let’s break down ways to optimize consumer communications for both marketing approaches.

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Inspire your PR and marketing efforts with these smart quotations

PR Daily

They can inspire, motivate, invigorate … and sometimes they’re just what you need to fuel your next marketing strategy. Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov. Whether B2B or B2C, I believe passionately that good marketing essentials are the same. Regardless of your industry, public relations and marketing are all about the people. Successful public relations and marketing take time.

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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out.

The Urgency for Marketing to Change. Now

PR 20/20

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Does What We Know Hold Us Back in Marketing? The Purpose of Marketing.

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q&A with VP of Marketing at CMI.

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Reasons you should introduce influencer relations to your B2B marketing strategy

Prohibition

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? As part of any strategic marketing activity, what you chose to do, has to be guided by what you want to achieve. 7 Great B2B Influencer Marketing Examples.

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Reasons you should introduce influencer relations to your B2B marketing strategy

Prohibition

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? As part of any strategic marketing activity, what you chose to do, has to be guided by what you want to achieve. 7 Great B2B Influencer Marketing Examples.

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5 Reasons to Embrace Advocacy Marketing Before It’s Too Late

Beyond PR

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. Advocacy marketing isn’t just a passing fad, though. If the conversations at Influitive’s Advocamp 2016 were any indication, more and more marketers are beginning to understand and embrace its power. Lucie Vietti-Curtis is the program manager for channel and advocacy marketing at PR Newswire.

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White Paper: Want Content Success? Think Outside the Box!

Cision

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

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Another Reason Tech Startups Need PR

ImPRessions - Crenshaw Communications

Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. Those earned media stories can be merchandised for recruiting, sales, and funding presentations.

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Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML). This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal. What would you do if your marketing budget suddenly go an extra $5 million? Read more: Super Bowl 2019 Data via Marketing Charts.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. My TikTok feed is chaotic.

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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. It’s obvious that creating a website is not enough; it needs to be marketed as well.

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3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy

PR 20/20

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Luckily, there’s a surefire strategy that satisfies the needs listed above: visual content marketing.

Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML). This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal. What would you do if your marketing budget suddenly go an extra $5 million? Read more: Super Bowl 2019 Data via Marketing Charts.

Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. I’m not saying that Facebook, Twitter and other conventional social platforms are lousy places to market your business. marketers. Snapchat for Marketing. WhatsApp for Marketing.

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” 2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Marketing 2020 LinkedIn

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” 2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Marketing 2020 LinkedIn

How Brands Create Fans

ImPRessions - Crenshaw Communications

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Scott’s presentation sent me down a road of exploration of true fanship.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews.

6 Steps to Becoming a Thought Leader

Critical Mention

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Your life has the power to motivate an audience far beyond standard market trends. Present. Alexandra Bregman is an arts writer and content marketing manager who has worked in thought leadership for CEOs and business owners across industries, most notably for the CEO of Y&R) and has recently been published in the Wall Street Journal.

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Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Options: Hire a team that specializes in research and presentation of results.

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6 tips for protecting brand reputation in 2021

PR Daily

2020 has presented multitudes of vexing challenges and pushed the PR industry to the precipice of generational change. B2B and B2C markets are more receptive to digital marketing than ever. Are your sales and marketing teams up for the challenge?

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). When you produce and publish content about your company you obviously present the brand in the best possible light.

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How Segmenting Audiences Is Creating Giant Value for Companies

Flack Me

Category: Flack Me Summary: So many companies face a marketing and public relations dilemma—they are talking to three audiences and trying present a united front. They have business clients (B2B) and individual customers (B2C), or they are speaking to some other variation of a split audience, but their website, or other communications, have to speak to everybody.

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