Prohibition

MARCH 2, 2023

These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. What to expect from our Prohibition event As any marketer will know, from a content perspective video is an integral part of any strategy. Creative Content – Showcasing C4 to the UK market

Comparison 62

Comparison Video Case Study B2C 62

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices.

B2B 120

B2B Marketing B2C Employee 120

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. What clients will I work on? What will I get at Prohibition? Initiative.

B2C 133

B2C Healthcare Training Agency 133

Prohibition

MARCH 1, 2024

Enhanced search engines filter through vast amounts of content to present you with the most valuable, credible sources. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Engineering 62

Engineering B2C Fashion Trends 62

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

SEPTEMBER 13, 2022

Influencer Marketing on TikTok. Influencer marketing is an important part of any brands social media strategy, it’s a great way for brands to connect with their target audience and impact any purchasing decisions through an authentic brand voice. Short form videos are becoming increasingly important to a brand’s marketing strategy.

Brand 118

Brand Branding Video Social Media 118

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. The rest use it for other non-fruit uses.”.

Marketing 52

Marketing B2B Advertising Advertising 52

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. As with most other marketing strategies, a vital part of creating effective campaigns is competitor analysis. Competitor Brand Images. Social Media.

Brand 60

Brand Branding B2C B2B 60

Prohibition

NOVEMBER 17, 2023

According to HubSpot, consistently presented brands are 3.5 At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in touch today to find out how we could help you.

Social Media 62

Social Media Media B2C Instagram 62

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Policies 59

Policies Publicity Community Construction 59

PR in High Definition

FEBRUARY 27, 2023

Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Society craves authenticity, and with ‘ cancel culture ’ still present, no brand or business is safe from judgment. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Prohibition

FEBRUARY 24, 2023

Evergreen content is an important component of a marketing strategy as it can help achieve the following: High Search Engine Ranking With the right keywords, evergreen content has the potential to rank highly on search engines – meaning more visibility for your brand. Why is Evergreen content important?

Engineering 62

Engineering B2C Case Study Meeting 62

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. But my tailored algorithm isn’t all cute cat clips and conspiracy theories. It depends.

B2B 111

B2B Brand Branding B2C 111

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How is it being used?

Survey 144

Survey Software B2B Pitching 144

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. Each segment had different distribution channels and end users, so a working knowledge of their business was needed to create the proper strategies.

How To 136

How To Leadership B2C Agency 136

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? 7 Great B2B Influencer Marketing Examples. Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? 7 Great B2B Influencer Marketing Examples. Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort.

How To 120

How To Wireless Retail B2C 120

Solo PR Pro

AUGUST 9, 2022

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Prohibition

DECEMBER 2, 2022

The film highlights various World Cups, from 1970 to 1982 to present day, all hosted in different countries yet documented through ITV’s coverage. Step by step guide to create a corporate video for your marketing needs. For more interesting articles from us check out these posts: Top five food and drink PR campaigns of 2022.

Film 62

Film Sports B2C Digital PR 62

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. And it’s not just B2C. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast.

Government 69

Government Measurement Groups Corporate 69

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. Advocacy marketing isn’t just a passing fad, though. Advocacy marketing isn’t just a passing fad, though. And if you haven’t, you need to. Immediately.

Marketing 40

Marketing B2B B2C Leadership 40

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. ALL MARKETING CHANNELS.

How To 56

How To System B2C Training 56

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML). This is where on the occasional Saturday I present three links, I’ve vetted and weaved together for your perusal.

Advertising 85

Advertising Advertising B2C Retail 85

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Your life has the power to motivate an audience far beyond standard market trends. What’s in AdWeek today? What about Wired or TechCrunch ? Do you read the New York Times every day? Until next time!

B2C 68

B2C Leadership Trends Content Marketing 68

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

wiredPRworks

JANUARY 3, 2020

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Best for those who are in the market for a new position or want to optimize their profile and networks for maximum visibility, usually at the manager or director level. Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53