Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How is it being used?

Survey 144

Survey Software B2B Pitching 144

Solo PR Pro

AUGUST 9, 2022

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. And it’s not just B2C. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. Advocacy marketing isn’t just a passing fad, though. Advocacy marketing isn’t just a passing fad, though. And if you haven’t, you need to. Immediately.

Marketing 40

Marketing B2B B2C Leadership 40

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

wiredPRworks

JANUARY 3, 2020

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Best for those who are in the market for a new position or want to optimize their profile and networks for maximum visibility, usually at the manager or director level. Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. s Silicon Beach community. . ALL MARKETING CHANNELS. Her two books were published by Harper Collins.

How To 56

How To System B2C Training 56

wiredPRworks

JANUARY 3, 2020

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Best for those who are in the market for a new position or want to optimize their profile and networks for maximum visibility, usually at the manager or director level. Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Your life has the power to motivate an audience far beyond standard market trends. What’s in AdWeek today? What about Wired or TechCrunch ? Do you read the New York Times every day? Until next time!

Leadership 68

Leadership B2C Trends Content Marketing 68

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Nike Football Presents – The Switch a Spark Brilliance Production. Nike football has always aimed to inspire youth, not just in football but across many sports.

Video 62

Video Sports Film Employee 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Contently - Strategy

OCTOBER 4, 2018

As the largest social network in the world, Facebook presents an interesting opportunity for brands. Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. Instagram is primarily known as a place for B2C products and B2B culture.

Brand 111

Brand Branding LinkedIn Instagram 111

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. to 1:55 p.m.

Storytelling 63

Storytelling B2B Content Marketing Data 63

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. Source: Unzipped ). Branded History Museums. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. It’s all interesting, if not definitive.

Study 234

Study SEO Course B2B 234

Prohibition

NOVEMBER 21, 2022

The run up to Christmas is a key marketing period for most brands, but especially fashion brands. As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends, it’s crucial for fashion brands to try and cut through the noise.

Fashion 71

Fashion B2C Community Storytelling 71

Prohibition

FEBRUARY 1, 2024

From a business perspective, chatbots allow for a present brand around the clock and by participating in conversations in real-time brands are able to foster a sense of connection and responsiveness by providing information. These intelligent programmes are able to act as 24/7 companions, engaging with users in real-time.

Social Media 62

Social Media Trends Media Guidelines 62

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? Is it isolated in one community or one space or one network? And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child.

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Developing social media marketing policies. Another part of professional development is about growth in strategic communications.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Social Media Today – This online community portal published by a Washington, D.C.-based How to optimize video for search? The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Instagram is not a newcomer to the social media scene, but it is a rising star among marketers.

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Iris PR Software presents a solution to this challenge. in Marketing and a B.S. Iris PR Software. TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125