Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Another trend that grew in ’21 is authentic, purpose-driven marketing.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. B2B tech companies have jumped in with both feet. B2B technology. Use the industries drop down on the lower right hand side of the chart to choose which industry you want to see. Airlines have started using more characters.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This is the most important (and most difficult) part of the package – a B2B company will rarely hook a reporter without it.

Media 100

Media Data B2B Pitching 100

Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Out of office auto-replies fly through the digital ether like flocks of birds migrating for the winter. People’s thoughts turn towards friends, family, and home.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Shift Communications

MARCH 8, 2016

In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

JANUARY 26, 2016

Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT. This way, you can adjust which tools and strategies you are using and provide optimal results all year long. Content is Key.

Marketing 60

Marketing Technology B2C Data 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

JUNE 22, 2015

Given that my site is a B2B-focused website and blog, it would make logical sense for strong affinity between LinkedIn and the content. The discrepancy above means that sharing might matter more on some networks than others, or that some content resonates better with certain social audiences than others. Test, of course!

Social Media 60

Social Media Media Data LinkedIn 60

Onclusive

SEPTEMBER 13, 2017

PR is the guardian of your brand equity and reputation. If you are in a B2B space, personal value drives nearly twice the commercial outcomes as business value. PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. .

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. The post What’s the New “Norm” for B2B Marketing? Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data.

Analytics 132

Analytics Data-Driven PR Data Software 132