The Hoffman Agency

APRIL 1, 2020

Many large tech companies have shifted to new social strategies, de-emphasizing their own content and business goals to join the COVID-19 conversation and help the public however they can: In light of these efforts, we wanted to share a few recommendations for effective B2B social media strategy during this crisis.

B2B 69

B2B Social Media Crisis Strategy 69

Sword and the Script

OCTOBER 12, 2021

Given my consulting work is almost exclusively B2B, this study looks especially helpful. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. It’s a good time for B2B marketing and PR to dust off that crisis plan and think about where the supply chain messaging fits.

B2B 104

B2B Software Survey Study 104

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

APRIL 18, 2023

As a B2B tech PR firm with an understanding of how to use strategic public relations to impact brand positioning, our team frequently examines the intersection between PR and reputation management. Ways To Safeguard Brand Reputation Most companies will never experience a large-scale brand reputation crisis — that’s the good news.

Reputation 333

Reputation Crisis Customer Service B2B 333

Sword and the Script

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B. On the heels of the current slowdown, it seems it’s going to take still more.

B2B 85

B2B Study Survey Enterprise 85

Ishmael's Corner

JUNE 21, 2020

The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. There’s no real sign of how quickly such industry events might return.more.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Agility PR Solutions

OCTOBER 28, 2020

Even though the COVID crisis has walloped business budgets in all departments, many marketers are facing pressure to deliver full budget-sized results, according to new research from B2B tech communications and content agency 10Fold.

B2B 60

B2B Crisis Study Agency 60

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. The post The Only B2B PR Event You’ll Ever Need appeared first on Crenshaw Communications.

B2B 136

B2B Leadership Trade Shows Insurance 136

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. The scramble to salvage vital pieces of the B2B marketing mix has produced a positive by-product. That was then.

Conference 299

Conference B2B Meeting Fashion 299

Shift Communications

SEPTEMBER 21, 2017

Consequently, it’s also creating a PR issue that could have a negative halo effect on all tech companies—especially those involved in B2B security. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny?

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

MARCH 17, 2020

Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus. The Coronavirus (Covid-19) pandemic is not a crisis that requires “over-communication” as the PR conventional wisdom prescribes. These are strange times.

B2B 80

B2B Crisis Communications Crisis Software 80

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and crediblity. Crisis management. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

NOVEMBER 8, 2016

Don’t miss these awesome posts: Attract, Convert, Retain, a B2B Marketing Roundup [UML]. The Advantages of Working with a Boutique PR Firm in B2B. Has your B2B agency stopped bringing creative content ideas? The post Marketing Strategy: The Looming Knowledge Crisis appeared first on Sword and the Script.

Strategy 116

Strategy Crisis Marketing B2B 116

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. Marketers from B2B product companies say their budgets grew 6.2%

Survey 62

Survey B2B Marketing Mobile 62

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

AUGUST 29, 2017

The conclusion is derived from a survey the two companies fielded to 1,300 business-to-business (B2B) professionals on LinkedIn with titles ranging from manager to CEO. Where and How B2B Marketing Generates Leads it Likes [Study]. What Does It Take to Implement Content Marketing Effectively in B2B? Then it spreads like a virus.

Leadership 65

Leadership B2B Study Marketing 65

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. What’s your crisis PR background? Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MAY 15, 2019

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. A B2B Company’s Faulty Radar. CC BY-SA 4.0.

Reputation 245

Reputation Airlines Automotive Software 245

Sword and the Script

FEBRUARY 17, 2015

According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase. 3 Reasons to Include Customers in a B2B Content Program. Indeed, 41% said this was “very important” while just 2% couldn’t care less.

B2B 60

B2B Leadership Customer Service Content Marketing 60

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

JULY 12, 2016

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. As if convincing management of the need for, and value of, crisis planning wasn’t already a challenge! C orp Comm Unprepared for Crisis.

Study 60

Study Leadership Crisis Crisis Communications 60

Prohibition

FEBRUARY 25, 2021

How can you prevent an influencer marketing crisis? It is essential for all organisations to protect themselves from this kind of crisis, as it is something that can have serious implications and can be avoided if the appropriate steps are taken. Our work is creative, engaging and delivers real ROI.

Crisis 62

Crisis Marketing How To Advertising 62

Sword and the Script

JANUARY 21, 2017

1) Communication Metrics: Disruption or True Crisis . In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. What is Agile Marketing Again?

Social Media 60

Social Media Crisis Marketing Media 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation. According to research by B2B research platform Clutch.co , the widely publicized PR storm actually made some fliers feel less safe.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

PRSay

DECEMBER 7, 2023

Public relations professionals should make sure their teams and clients are prepared to face tough questions during a crisis. The news media will continue to grapple with social, economic and technological changes. But if our research is any indication, the future of journalism is in good hands.

Journalism 158

Journalism Real Estate Survey Report 158

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. B2Bs shouldn’t wait around for opportunities to succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Stephen Waddington

SEPTEMBER 16, 2020

It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. The team has a great attitude, confidence and a fierce drive to grow out of the crisis. We work with corporates, B2B companies and the public sector, helping them to tell the real stories of people, places and those they serve. Story is a corporate punk.

B2B 151

B2B Banking Corporate Crisis 151

Agility PR Solutions

MARCH 23, 2020

The COVID-19 crisis has changed everything about our culture for the time being, and work is certainly near the top of the list. worker is concerned about the coronavirus outbreak, according to a new survey from B2B ratings and reviews platform Clutch. Nearly every U.S. The post U.S.

B2B 86

B2B Crisis Survey Employee 86

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Aside from a sudden crisis management need, if you’re bringing on an agency partner on an “emergency” basis, you should think again. For example, if a B2B organization isn’t willing to share revenue figures to tout its success, it should be produce other metrics. You need instant results. You have no story.

Agency 333

Agency Internal International Resources 333

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. The value of communication during a crisis: Insights from strategic communication research. Learn more: Industry PR (B2B) All of the above types of public relations can be found in the stakeholder model. link] 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JUNE 5, 2019

The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. Influencer marketing, another element of most B2B PR campaigns, can confer authority by association or endorsement. For a more mature technology business, they can help build a competitive advantage.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This is particularly true for B2B categories where products or services need explanation and customers face a learning curve. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). Need help with B2B marketing or public relations? Hire a B2B marketing and PR consultant that can think strategically and execute effectively.

Corporate 94

Corporate B2B Company Marketing 94

Agility PR Solutions

JULY 23, 2020

The COVID crisis has impacted on every part of our lives, so there’s no reason to think it hasn’t affected our mental health—and these issues are manifesting in the new workplace, according to new research from B2B ratings and reviews firm Clutch.

Company 78

Company B2B Employee Crisis 78