Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. Pitch anything even remotely automotive. Any pet peeves with PR people?

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Automotive Meeting Media Pitching 86

Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

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Automotive Mobile Data Comparison 65

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I also supervise our excellent social media editor, Terry Kosdrosky. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News.

Automotive 65

Automotive Web Meeting Media 65

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Here are the groups of interests (each has multiple subgroups within the listed group): Automotive. The post How to Improve Your Social Media Targeting appeared first on Cision.

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Social Media How To Insurance Insurance 233

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

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Meeting Automotive Mobile Media 98

5W PR

MARCH 8, 2023

The campaign involved Doug the Pug promoting Purina’s products on his social media platforms through a series of branded content pieces, including videos and photos. This campaign was unique because it combined both pet and automotive influencer marketing.

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Automotive System Instagram Social Media 88

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years.

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Meeting Automotive Media YouTube 77

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Why is that?

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Automotive Media Mobile B2B 72

Onclusive

AUGUST 10, 2021

Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way.

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Strategy Survey Automotive Data 418

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

JUNE 17, 2021

While the Las Vegas Convention Center has added a new West Hall, where automotive and vehicle technology exhibitors will be grouped, for CES2022, there are already a record number of vehicle technology suppliers signed up, so the longer you wait, the fewer options you will have. Automotive Technology PR Specialists.

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Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. Y ou can follow Bob on social media on Twitter & LinkedIn. Dodge Charger Daytona SRT Concept: Electric Muscle.

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Automotive Engineering System Media 81

Bianchi Biz Blog

DECEMBER 10, 2020

Pandemic Pivot: Five Mid-COVID Content Ideas for Your Social Media Channels. Top 10 North American Influencers for Automotive Suppliers. Off the Record, Embargoes and Other Media Relations Pitfalls. Watch for our next blog post, the Top 10 Meet the Media Profiles of 2020. The Best PR Agency RFP is No RFP.

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Blogging Automotive Conference Crisis 125

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

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Media Relations Automotive Media Newspapers 101

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

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Sports Television Advertising Advertising 85

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. I’ve covered aviation, the automotive aftermarket, fleet maintenance, passenger and freight rail, and trucking. Meet the Media: Audrey LaForest, Washington, D.C. Website: [link].

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Meeting Automotive Media Transportation 81

Presspage

APRIL 11, 2024

We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We

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Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

SEPTEMBER 23, 2021

The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. We’ve got you covered! Some of our top picks are: Munro Live.

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YouTube Automotive Energy Mobile 63

ImPRessions - Crenshaw Communications

MAY 15, 2019

Yet industries where large numbers of operator and/or customer lives are at risk, like the automotive, aircraft and pharma categories, to name a few – should strive for the broadest possible framing when it comes to safety matters. Why expand the problem if it’s not necessary? A B2B Company’s Faulty Radar.

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Reputation Airlines Automotive Software 245

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. And of course, it’s become one of the most important shows for the automotive industry in the world. Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. Taking place Jan.

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Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. For these reasons and more, giving up on earned media is a big mistake. Sure, earning media coverage is more difficult. Author: Jim Bianchi.

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Automotive Media Report Print 77

NewsWhip

APRIL 12, 2023

It’s hard to log onto social media platforms these days and not see “#ad” in the caption of one of your favorite celebrities’ posts. Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced.

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Instagram Fashion Automotive Banking 78

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. You can follow Cristina on social media here: Twitter. You might also be interested in: Meet the Media: Kristen Strakalaitis, Morning Host of First Shift at Automotive News.

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Meeting Automotive Transportation Newspapers 59

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Here’s a look at what we’ve been up to: Welcoming SEEVA and Bloomscape to the Barokas PR client roster.

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Automotive Mobile Transportation Enterprise 109

PRSay

OCTOBER 24, 2018

In hindsight, Ghosn — who is now chairman of the alliance among Renault SA, Nissan Motor and Mitsubishi Motors — had taken immediate and decisive action, turning what could have been a major setback into a successful strategic initiative that elevated his company to the pinnacle of the automotive world.

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Ethics Automotive Technology Conference 220

Bianchi Biz Blog

APRIL 18, 2022

That led to a brief stint in marketing before I joined GIE Media to start Today’s Motor Vehicles , a magazine dealing with automotive manufacturing and design issues. You might also be interested in: Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. And of course, it’s become one of the most important shows for the automotive industry in the world. Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. Taking place Jan.

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Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

FEBRUARY 1, 2024

Prominent publications like Nikkei Business, Weekly Diamond, and Toyo Keizai, available in both print and online formats, collectively encompass 65% of the business media landscape. This underscores the continued influence and reach of traditional media channels in the realm of corporate communications in Japan.

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Marketing Newspapers Print Local 105

Presspage

JUNE 15, 2017

Looking forward to self driving cars, reliable green options and other huge developments in the near future, the Automotive industry is fast growing and ever-changing. Although we are already using Twitter and other social media to communicate, sending notifications via email would be a nice addition to our current process.”

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Automotive Publicity System Corporate 117

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced. . Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists.

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Automotive Mobile Interviews Video 117

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. First things first — Instagram is not dead. The data, however, proves otherwise.

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Instagram Brand Branding Automotive 78

Bianchi Biz Blog

FEBRUARY 21, 2022

Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. You might also be interested in: Meet the Media: Audrey LaForest, Washington, D.C. Reporter for Automotive News. I always love providing a valuable service to readers.

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Meeting Transportation Media Sports 94

Solo PR Pro

NOVEMBER 24, 2020

We’ve increased our social media footprint, presenting to industry and business groups, and positioning ourselves as experts in several topics. Since starting up in 2003, I’ve aimed for a diverse client portfolio of nonprofits and mission based organizations, as well as automotive and technology companies.

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Automotive Nonprofit Training Corporate 85

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. 19 percent were piloting a program. 32 percent planned to implement one.

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Marketing Television Handbook Web 239

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms. CES offers a ‘show-within-a-show’ for automotive and vehicle technology.

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Automotive Mobile Technology Hotels 128

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage.

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Automotive Resources Strategy Consumer 245