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Discovered by Porsche: the Art of Storytelling

Presspage

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. Stars based on factors determining long-term brand impact.

Sports 86
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How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO

Contently - Strategy

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To

SEO 103
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Source: Forbes ).

Film 48
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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A great PR campaign can generate positive brand awareness, which is clearly desirable. What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .”

Publicity 255