Cision

JUNE 15, 2017

What are some of the key components of a successful strategic communication strategy? In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. What are brands doing differently today? Award submission opens mid-June with new categories!

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. And of course, it’s become one of the most important shows for the automotive industry in the world. Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. Taking place Jan.

Mobile 85

Mobile Technology Automotive Meeting 85

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. And of course, it’s become one of the most important shows for the automotive industry in the world. Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

Measurement 78

Measurement Publicity Television Analytics 78

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms. Image: CES / Consumer Technology Association.

Automotive 127

Automotive Mobile Technology Hotels 127

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. More than 200,000 global media hits, 20,000+ broadcast hits, with 86% positive coverage sentiment, and.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Cision

MAY 17, 2016

From research to execution, every aspect of your communication strategy is important. If you’re careless with one piece, the whole strategy will suffer. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Cision

APRIL 13, 2017

But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story. Package up all newsworthy elements. Use a trusted distribution service.

Media 210

Media Automotive Resources Product Launch 210

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Musk has done this in two main ways: A bold, unconventional use of social media. Musk implements this strategy across most of his companies, including Tesla.

Brand 53

Brand Branding Marketing Energy 53

Beyond PR

APRIL 13, 2017

But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story. Package up all newsworthy elements. Use a trusted distribution service.

Media 71

Media Automotive Resources Financial 71