The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. . Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. So a 1200-word article with real substance will get 23% more engagement and 11% more views. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. So a 1200-word article with real substance will get 23% more engagement and 11% more views. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Normally that means you tell them you like an article they just wrote, then send a pitch.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community.

Content Marketing 82

Content Marketing Study Analysis Marketing 82

Buzzstream

MAY 12, 2025

So, in this post, I want to take a deeper look at what dropped, what came back, and lastly, what digital PR may have to do with its resurgence. Forbes Advisor’s digital PR team drove over 70,000 referring domains before the penalty. Next, lets look at how digital PR fueled their growth.

Study 62

Study Digital PR SEO Insurance 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Call me at 888 243 3470.

Trends 149

Trends Small Business Content Marketing Training 149

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example. I need to go to the Irish Examiner and see if I can find her most recent articles.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. If, on the surface, that seems nuts, refer back to this article’s opening sentence. Should This Impact Your SEO or Digital PR Strategy? Heres why: 1.

SEO 62

SEO Journalism Radio Google 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more views Readers connect with images […]. It turns out that it may even be worth better results from your public relations initiatives.

Study 144

Study Publicity Small Business Pitching 144

Buzzstream

SEPTEMBER 3, 2024

Or you might want to try a site:search, which will uncover articles in a specific publication about your topic. As you can see in the above, there are a few articles about running at The Independent. Google News Search One of the more direct ways to find a journalist is by searching for Google News for similar articles.

Pitching 126

Pitching How To Digital PR Data 126

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. You should also consider what types of content your audience consumes. Conclusion.

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Is the site a recognized authority on the topic?

Google 113

Google Guidelines Web B2C 113

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 93

SEO Strategy Software Digital PR 93

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

MAY 9, 2018

Rather, it is a generic reference to an article or some other piece of information meant merely to signal that the outreach professional has some knowledge of the contact they are reaching out to, without actually having any context about that individual. Contextual Relevance.

Data 120

Data SEO Groups Pitching 120

The Proactive Report

JULY 1, 2016

The content suggestion engine analyzes your Twitter feeds and pulls relevant content related to what you post and what engages your audience. You can also do a search in the system for keywords and find relevant articles that way. Watch the video and see just how flexible this content suggestion tool is.

Social Media 140

Social Media Engineering System Video 140

5W PR

MARCH 29, 2024

Capitalizing on media exposure Savvy PR moves such as well-drafted press releases and clever media outreach can nab placements in high-traffic publications and websites. Articles spotlighting the products or brand story can act as a springboard, shooting organic traffic to an e-commerce store.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Sword and the Script

MARCH 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. As it is every week, below you’ll find three articles, I’ve vetted, highlighted and recommend for your perusal. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content?

Tools 82

Tools Marketing Advertising Advertising 82

The Resolution Blog

NOVEMBER 25, 2015

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. PR pros don’t need to know about SEO. Two secret weapons every digital PR practitioner needs. Or do they?

eBook 120

eBook Google Tools Analytics 120

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . What did the writer not mention in their article? Say your content is about FDA recalls in cosmetics and its negative reactions. Reading through writers’ older articles, bios, and personal websites can paint a full picture of what a writer covers.

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

The Proactive Report

OCTOBER 9, 2015

A3: Once you have identified who you want to connect with, read their content. Tweet a link to a good article or blog post they’ve published. Do some analysis of that content and add your insights to show your thought-leadership. Write original, in-depth articles. Get Digital PR Tips.

Twitter 100

Twitter Leadership Infographics Video 100

Prohibition

OCTOBER 19, 2022

For more interesting articles from us check out these posts: The best ways to respond to a PR disaster in the age of social media . What is content marketing and how can it help your business? The importance of storytelling in PR . We love IKEA meatballs and we love this campaign.

Social Media 118

Social Media Fashion Media Travel 118