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How to Make your Messaging Stick

Onclusive

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Read the full case study.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

of articles and blog posts that start with this statistic. That’s according to the BBC in a 2017 health section article titled, Busting the attention span myth. The article reports: “You might have seen those stats in Time magazine , the Telegraph , the Guardian , USA Today , the New York Times or the National Post.