5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

Apparel 152

Apparel Financial Community Employee 152

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service. How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

Polaris

DECEMBER 11, 2014

Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. dpms is a local London business that sells branded apparel, jewelry and products by local artisans. In my experience, clients can be quick to raise concerns about errors in media coverage. Media Relations'

Apparel 123

Apparel Media Ethics Interviews 123

Reputation Us

AUGUST 18, 2016

There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) For companies trying to get ahead, here are some examples of how other businesses have used customer relations to win the public relations battle before it ever begins.

Apparel 60

Apparel Strategy Customer Service Financial 60

Cision

AUGUST 2, 2016

You’ve helped secure placements for your clients in a variety of media. What’s your secret to media relations success? You need to be aware of the media’s needs and be able to support in filling that need effectively. It’s about being an amazing facilitator.

Fashion 120

Fashion Apparel Pitching Consumer 120

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Prior to Alice Riot, I had zero background in fashion or apparel. Kelly Groehler. What was your last PR job? What was the last date you worked in the PR field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana.

Ethics 80

Ethics Data Crisis Apparel 80