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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

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Singles’ Day on Chinese Social Media

Flack's Revenge

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ.

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The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style

Burrelles Fresh Ideas

The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back. Click here to request a demo or to discuss your monitoring needs.

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

The world of social media changes quickly. Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

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New trend: Companies making product design trends based on Instagram

Communications Conversations

According to a Starbucks spokesperson via The Guardian : “The look of the beverage was an important part of its creation, our inspiration came from the fun, spirited and colourful unicorn-themed food and drinks that have been trending in social media.”. Read between the lines: This was a huge marketing play, pure and simple.

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5 numbers from Nike’s recent “Dream Crazy” campaign that confirm its smashing success

Communications Conversations

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. After releasing its campaign last week, Nike had the most single-day video views for its social media channels over the last 90 days. 31 percent. 31 percent increase in online sales.

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

.” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile.