Apparel Brand Social Media Strategy 
5W PR
JULY 19, 2023
In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.
Burrelles Fresh Ideas
FEBRUARY 6, 2024
The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back. And more and more high-end brands are getting into the mix.
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Reputation Us
AUGUST 18, 2016
There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years).
PRSay
DECEMBER 28, 2021
What strategy will work best for your brand? What data do you need to execute that strategy? Set aside the time you’ll need to develop and execute a successful strategy within the limits of the medium. Maybe your website already features a blog, or a couple social media channels with original content.
Prohibition
JANUARY 20, 2023
The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! A great stunt that impressed the press and social media users.
Cision
MAY 19, 2015
Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Attendees of New York Fashion Week share photos across social media.
Shift Communications
OCTOBER 12, 2016
Are they trying to change perception of their brand? For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Set a Data-Driven Strategy.
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