article thumbnail

5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Want even more content marketing tips? Obviously, that wasn’t a comprehensive or exhaustive list.

article thumbnail

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

Marketers often assume that bounced visits are inherently bad, when from a publisher, or content marketing perspective, bounce rates could be good: a visitor searched for an answer and your page answered it quickly. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Study 64
article thumbnail

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?