Business Wire Selects Onclusive To Power Media Analytics

Onclusive

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Where and how far your news is spreading – the top markets, and the number of people your news has potentially reached.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. Social media monitoring is crucial to many programs, and PR pros have used email marketing for years, even for targeted media pitches. Voice marketing has the potential to transform what we do as profoundly as digital and social media did.

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Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. In Matt’s words, the current attitude is one where “marketing owns measurement.”

How employee communications technologies are enabling ‘continuous listening’

PR Daily

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. .

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics. This is a question that you can ask in any kick-off meeting and oftentimes the PR or marketing contact has access to the platform.

An Analytics Christmas Carol

Shift Communications

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. If your content marketing strategy seems to be flailing, you should use Google Trends to see the same. But have you used it as a way to boost your own content marketing? If you’re producing marketing content low in search volume, it may be a sign that it’s time re-think your content strategy.

How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu. The first section of Twitter’s Analytics tool lets you scope out each individual tweet you’ve sent, providing data on impressions and engagement.

The Exciting Technology In Back to the Future No One Noticed

Shift Communications

The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. But while fingerprint technology isn’t anything new, its application in “Back to the Future” is. But until then, we’ll just have to use our analytics skills. Marketing Analyst, Marketing Technology.

A Traditional PR Pro Take on Analytics

Shift Communications

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. And here content syndication, another marketing tool to amplify eyeballs of earned media placements, steps in to boost ROI further. Analytics Marketing Technology analytics

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened?

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase.

Technology Makes Us Lazy Communicators

Waxing UnLyrical

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. Marketing. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. Communication Inter-State Studio matt lacasse Technology

How to Measure PR & Marketing on a Limited Budget

Glean.info Blog

A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. Most nonprofit organizations, start-ups and small businesses generally have limited resources for PR and marketing and especially for PR measurement.

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. In other words, someone is kidnapping your traffic on its way to Google Analytics. What it does do is mess with your Google Analytics data, the important data which you use to make data-driven decisions.

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). The Road to Google Analytics Certified Partner.

How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. Voice assistants are now in 32 percent of US homes, and are expected to be in nearly 50 percent by the end of the year after the holiday shopping season, according to Adobe Analytics’ State of Voice Assistants 2018 survey. The applications for voice technology are growing every day. Now, with technology like Google Speakable.

How to measure understanding with Google Analytics

Shift Communications

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. In Google Analytics, three metrics hint at understanding. Vice President, Marketing Technology. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. In some ways, innovation in marketing is like positioning – it’s a mindset.

{PR}edict: Predictive Analytics and the Future of PR, Part 5

Shift Communications

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. Part 4: Where Predictive Analytics for PR Goes Wrong. What’s the Future of Predictive Analytics for PR? Vice President, Marketing Technology.

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market.

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come. Vice President, Marketing Technology.

Advanced analytics: position, velocity, and acceleration

Shift Communications

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. When it comes to analytics and metrics, all three sets of numbers are important: It’s important to know where you are. Vice President, Marketing Technology.

Study: Most organizations lag in embracing data analytics

PR Daily

Data analytics has prompted great changes in business decision-making, but there’s a hitch. Many companies limit analytics to ad hoc initiatives or one-off actions, according to the latest McKinsey Global Survey. Companies with the greatest overall growth in revenue and earnings receive a significant proportion of that boost from data and analytics, it adds. Business leaders often view data as a raw material that supports analytics and decision making.

Why Google Analytics is a PR Professional’s BFF – Part 1

Shift Communications

Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the client’s overall business. The first step is ensuring that a client has Google Analytics set up – if not, that’s another conversation entirely. Once you receive the analytics access email from Google it’s time to start exploring.

What Technology is Marketing Using and How do PR Analytics Fit In?

TrendKite

PR professionals need to be just as willing as marketers to embrace enabling technologies

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

And now, here’s this month’s PR technology summary…. Lots of vendors have media databases, but most of these are really just glorified spreadsheets, this company, called Propel, seems to be applying some genuine analytics: “Propel allows users to map out reporters the agency has pitched, who in the agency has received the most responses from a reporter and which 15 reporters an agency is pitching most frequently.

Rick Liebling On The Power of 3: PR + Social + Tech

Onclusive

Interviews innovative technology marketing PR PR analytics PR measurement public relatons Rick Liebling social analytics technology UnmetricIt’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits… three little pigs…three sheets to the wind…ok, maybe not … Continued.

3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three Google Analytics issues that come up regularly in our work for clients that everyone should address. Last but not least, want to get search engine data inside Google Analytics? Data-Driven PR Marketing Technology google analytics

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

Public relations, marketing, and communications aren’t known for their futurist perspectives. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be. A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. With these technologies, turning data into valuable insights is within everyone’s reach.

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data. Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. A third circumstance in which predictive analytics often fail is with confounding variables.

{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To prepare for predictive analytics, we must clean our data as best as possible. Vice President, Marketing Technology.

New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. How Does Predictive Analytics Apply to PR? A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan.

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Why Google Analytics is a PR Professional’s BFF – Part 2

Shift Communications

In Part 1 of this series, we outlined why having access to a client’s Google Analytics can be beneficial for a PR program. From being able to identify which pieces of earned coverage drove the most traffic to a client’s website to analyzing data that can be used to make strategic program decisions, the initial reasons why Google Analytics is a powerful tool for PR professionals is evident. Analytics Marketing Technology Public Relations google analytics marketing technology

4 Signs It’s Time to Invest in PR or Marketing Technology

Cision

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. There are some fantastic platforms that take a lot of the effort out of marketing and PR, and they’re not as expensive as you’d think. If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. Best Practices Featured marketing technology PR

Use IBM Watson Analytics for Advanced Social Media Insights

Shift Communications

As marketers and communicators, we must always improve our social media results. Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Use IBM Watson Analytics on your own data. Vice President, Marketing Technology. Analytics Marketing Metrics Video

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? To some that might seem like a rhetorical question, but most social media marketers say measuring ROI is their top challenge. The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge. I give it a thumbs up for reading to all marketing, PR professionals, and entrepreneurs.

Don’t Forget: Google Analytics Basics for PR Professionals Webinar

Shift Communications

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST. Few digital marketing tools are more widespread and more thorough than Google Analytics, but many PR pros aren’t familiar enough to make it work for them. Senior Marketing Analyst.

What Analytics Mean for PR & Media Relations

Cision

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders. How can companies use technology to add more value to their customer’s lives?