Critical Mention

NOVEMBER 17, 2021

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting.

Analytics 126

Analytics Radio Television Measurement 126

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. A case in point is the brand S’well. If there’s anything marketing has a lot of, then it’s metrics.

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Getting to ROI through business impact measurement. quarterly website visitors driven by their media coverage.

How To 397

How To Software Media Analytics 397

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.

How To 195

How To Tools Analytics Reddit 195

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

Trends 99

Trends Brand Branding Analytics 99

The Proactive Report

APRIL 13, 2018

Brands and organizations are naturally interested in the journey of their customers, supporters or members. The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them.

Measurement 138

Measurement Analytics Google Social Media 138

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 165

Measurement Communications Analysis Data 165

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. Some campaigns are strictly for brand building; sales aren’t a consideration. At the beginning of a partnership, SHIFT works with clients to pre-determine KPIs within Google Analytics for that program. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. For each of the four media types, there are different metrics to track. Paid Media. Owned Media.

Measurement 200

Measurement Analytics Google Data 200

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. And he sees PR teams getting more involved in brand safety. One example?

Trends 333

Trends Industry Government Data 333

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

Reputation 307

Reputation Analytics Corporate Government 307

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Need help with data and analytics? You’re a PR person, not a data scientist.

Analytics 127

Analytics Data Exercises Social Media 127

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

The Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. Measuring Earned Media.

Measurement 100

Measurement Analytics Google Social Media 100

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

Measurement 62

Measurement How To Comparison B2C 62

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. However, with the rise of the internet and social media, PR professionals can now reach a global audience with their messages. Yes, social media changed PR.

Technology 266

Technology Television Web Social Media 266

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Brand Mentions. Social Media Engagement. Conversions.

Digital PR 88

Digital PR Measurement How To Tools 88

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. Two billion?

Social Media 115

Social Media Brand Branding Media 115

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends.

B2B 170

B2B How To Instagram Reddit 170

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Analytics Media Analysis 307

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52