3 ways PR pros can win with SEO and analytics

PR Daily

SEO is extremely adaptable based on the situation, goal or need,” says Jason White, director of SEO for Texas-based digital marketing agency PMG. Without it, brands would struggle with disparate messaging.”. Tailor your analytics and evaluation processes to your business goals.

How New Google Web Analytics Improve Marketing Measurement, but Not PR

Glean.info Blog

PR and marketing professionals view Google Analytics as a vital tool for examining the results of their campaigns. Marketers struggle to manage, organize and synthesize all their data. What the New Google Analytics Offers. What Experts Say about Updated Google Analytics.

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Analytics make TikTok more attractive to marketers

PR Daily

The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Some innovative, mostly larger, organizations are experimenting with the app , but most marketers remain unconvinced they need to buy in to the shiny new thing. That’s likely at least partly because TikTok has lacked analytics—until now. To view the analytics, the first step is to set up a Pro Account. Tap that to view the analytics dashboard.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Often overlooked as a crucial piece of the marketing data ecosystem, accurate, up-to-date customer and prospect information is nonetheless crucial. Because so many marketing tactics rely on it!

Bitly offers marketers more analytics

PR Daily

Marketers that use Bitly to shorten their links will soon have access to deeper analytics through a feature called “Audience Intel.”. The new tool aims to help marketers “understand how customers interact with their content,” according to a Bitly blog post. With the feature, Bitly aims to give marketers actionable insights that can help inform their content choices.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This is the first section you’ll see in your analytics dashboard.

A Traditional PR Pro Take on Analytics

Shift Communications

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. And here content syndication, another marketing tool to amplify eyeballs of earned media placements, steps in to boost ROI further. Analytics Marketing Technology analytics

Marketing Clairvoyance

Ronn Torossian

To get an idea of what customer experience might look like in the aftermath of COVID-19, analytics software company SAS recently partnered with Futurum Research […]. The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977.

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. At the top of the funnel, hospitals generally look for two kinds of brand recognition. There’s global brand recognition, when a hospital seeks to be the best in category.

Snapchat analytics, 'Discover' changes for marketers

PR Daily

A company in Denmark is aiming to solve marketers’ biggest problem with Snapchat: the app’s lack of analytics. Snaplytics says it offers “the only software-as-a-service analytics [exclusively] for Snapchat.” The company claims its product will provide automated analytics and metrics for every disappearing photo and video you post to your branded channel. Marketing changes for Snapchat’s “Discover”.

How PR pros can tap Google Analytics for measurement

PR Daily

Here are some website metrics available in Google Analytics to help you parse the data you will need when presenting monthly results to your senior leadership team: Website traffic. Don’t include in your measurement other marketing initiatives running simultaneously, such as an email marketing campaign. Most marketing automation platforms—such as HubSpot, Pardot and Marketo —will enable you to create unique landing pages and even capture leads to measure the impact on sales.

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. Increased trust in your brand. Increased desire to purchase or at least consideration of your brand. These qualitative benefits of PR are as old as the marketing funnel itself. Our platform of choice to help our clients make PR impactful is Google Analytics™.

5 outstanding Instagram analytics tools

PR Daily

Enabling friends and family to share photos of their latest vacation, helping celebrities give the public an inside look at their lives behind the scenes, and letting brand managers share photos to boost marketing campaigns, Instagram has resonated with the global social media population. Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1.

University boosts engagement with email analytics

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. A new system of analytics. PoliteMail provided a system with clear analytics across the spectrum. The post University boosts engagement with email analytics appeared first on PR Daily. Marketing MeasurementWhere it once operated with little email data, Northern Illinois University now knows how successful its messaging is.

PR needs to get acquainted with analytics

Shift Communications

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Now we’re not saying that every PR professional needs to become a statistician overnight, but agencies need to take note: PR professionals want (and need) analytics training to be successful at their jobs. Want to jumpstart analytics training at your company?

The 5 best Instagram analytics tools in 2020

Agility PR Solutions

Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse of performance on Instagram. Getting a grip on Instagram analytics, however, can […]. The post The 5 best Instagram analytics tools in 2020 appeared first on Agility PR Solutions. It seemed unthinkable ten years ago but Instagram has become a make-or-break hurdle for most businesses.

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? To some that might seem like a rhetorical question, but most social media marketers say measuring ROI is their top challenge. The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. The just released guide helps brands get the most out of social media measurement. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge.

Google Analytics - An introduction for PR teams

Presspage

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. This is where Google Analytics can play a role. While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities.

Using Analytics to Improve Digital Marketing Strategy

5W PR

Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. But how does a brand leverage this data to its advantage? The answer will be different for each brand, but the general best practices for marketing analytics should still be followed. Determining Which Analytics Matter Most.

PR metrics and analytics: 10 trends to watch in 2019

PR Daily

Impressions , a common PR and marketing metric, will fall out of favor due to its limited value. More PR pros will apply web analytics to track conversions. For an ecommerce brand, referral and conversion tracking is easy; you can track someone right from a PR placement to a sale, showing how many revenue dollars a PR campaign brought in,” says Michelle Stansbury at Little Penguin PR. Greater scrutiny and skepticism of influencer marketing. Video marketing.

{PR}edict: Predictive Analytics and the Future of PR, Part 5

Shift Communications

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. Part 4: Where Predictive Analytics for PR Goes Wrong. What’s the Future of Predictive Analytics for PR? Vice President, Marketing Technology.

Instagram rolls out brand profiles, analytics and promotion tools

PR Daily

It’s official: Social media marketers can get more from Instagram. Business profiles will roll out in the coming weeks and offer analytics tools that give brand managers a better sense of how well their posts are performing. In a company blog post , Instagram explained its push to offer marketers more: With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more.

2 Keys to Successful Influencer Marketing: Analytics and Trust

Cision

What drives successful influencer marketing initiatives? Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. In the weekly podcast InfluencePros , hosts Heidi and Todd discussed with special guest Rebekah how to get results from influencer marketing, honing in a key first step. Brands need to match that with their vision and their goal. Want all the latest influencer marketing tactics and news events?

Are Social Analytics Right For You?

Cision

Social media has brought many markets to the next level with its unparalleled ability to encourage direct interaction with customers. However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Utilizing social media-based analytics can help quickly identify which strategies are working and which can save money in the long run.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to. Content Marketing Digital PR

26 free social media analytics tools

PR Daily

Where do you turn for meaningful stats on your social media marketing ? 19 free social media analytics tools. Click on the Analytics tab, enter a Twitter username (either yours or someone else's) and view information on followers and following. This Pinterest tool helps with much more than analytics. The analytics on the free plan show you basic account metrics (boards, pins, followers, etc.), Google Analytics. Twitter analytics.

19 free social media analytics tools

PR Daily

meaningful stats on your social media marketing ? Click on the Analytics tab, enter a Twitter username (either yours or someone else''s), and view information on followers and following. This Pinterest tool helps with much beyond analytics. The analytics on the free plan show you new followers, new repins and new "likes," and paid users can receive pin alerts when content from your website gets pinned. Google Analytics. 1 use for Google Analytics.

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

Public relations, marketing, and communications aren’t known for their futurist perspectives. We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be. A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data.

What Analytics Mean for PR & Media Relations

Cision

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Brands wanted to be on Facebook and Twitter to engage current customers and gain new prospects. Now, the whole model of social media interaction has changed: it’s absolutely necessary to have brands on social media.

Snapchat courts marketers with sponsored filters, Nielsen analytics

PR Daily

With a new partnership with Nielsen, Snapchat will now offer marketers more robust analytics. Last week, Nielsen announced that it would start measuring American brand managers’ Snapchat video ads as part of Nielsen’s Digital Ad Ratings program. that the partnership will enable Snapchat to gain—and pass along to marketers—insights on audience reach, demographic composition, frequency and other analytics that are available with both TV and digital ads.

Instagram overhauls analytics and business profiles

PR Daily

Digital marketers love data—and will soon have more of it to track in their Instagram feeds. It’s an announcement that might have social media managers signifying their appreciation with a double-tap: The app will soon add emerging business profiles and an in-app analytics tool. Later.com reports that the app’s new detailed analytics will provide specific information for businesses and marketers about their posts, followers and “likes.”.

Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Provide Instant Analytics to Your Audiences.

Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Soon, brand managers will be able to reach those users with full-screen ads. Instagram seems confident that the feature will help marketers and PR pros put brands in front of consumers—and cement the company’s place ahead of competitor Snapchat. Ads aren’t the only carrot that Instagram is dangling in front of PR and marketing pros.

Instagram announces ‘Stories’ ads, business analytics

PR Daily

Brand managers looking to reach consumers online—especially illusive younger crowds—are turning to apps such as Instagram. Soon, brand managers will be able to reach those users with full-screenads. RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.]. Instagram seems confident that the feature will help marketers and PR pros put brands in front of consumers—and cement the company’s place ahead of competitor Snapchat.

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand.

Tools 216

18 Tips to Improve Your Organization’s Social Media Listening

Glean.info Blog

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Organizations start by monitoring the names of their company, brands and products. Public Relations & Marketing.

Diversity training for brands is no longer a “nice to have,” it’s crucial

NewsWhip

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to articles about the brands spiked in the millions for some designers, as accusations of racism flew around on Twitter. Brands Brand Analytics monitoring social PR Analytics social media statistics

Today’s Most Important PR Skills – and Needed New Expertise

Glean.info Blog

The lines between PR, marketing and advertising have been blurring. Data Analytics. In a previous survey by the Global Communications Report from USC Annenberg Center for Public Relations, almost two-thirds of PR executives said analytics is a required skill for PR pros.

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing? Social Media Marketing: Defining Your Business Goals.