NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.”

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. This gives you a real-time view into how the public and media are reacting to content and stories. We do it within minutes, others take hours.

Reddit 88

Reddit Viral Web Trends 88

NewsWhip

DECEMBER 18, 2023

Predicted Interactions Predicted Interactions does exactly what it says on the jar — it takes the total interactions that an article or post has received in the time since publication, and extrapolates on it using our patented algorithm, predicting performance as much as 24 hours in the future.

Viral 78

Viral Measurement Analysis Reputation 78

Agility PR Solutions

MARCH 16, 2022

One of the most challenging things a PR agent may need to do is handle a public crisis. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. A crisis may destroy a company overnight. That’s why it is crucial to learn how to perform a crisis audit. […].

Crisis 161

Crisis Viral Examples Company 161

NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78

Brand Branding Viral Employee 78

5W PR

OCTOBER 26, 2020

The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. If a business has recently gone viral on social media , this is a sign that it needs to be scaled up and as quickly as possible. Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. What is Media Monitoring? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

MARCH 2, 2020

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. The Daily Mail was by far the most engaged publication for the first month of 2020, with its 90 million engagements on Facebook putting it at almost double any of its rivals.

Facebook 166

Facebook Viral Analysis Web 166

PRSay

MARCH 7, 2024

In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023. No category was left untouched. He’s just Ken.”

Film 104

Film Marketing Sports Hotels 104

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 80

Consumer Marketing Television Viral 80

Agility PR Solutions

MAY 9, 2022

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular social media platform with over 400 million users is on […].

Twitter 160

Twitter Viral Social Media Media 160

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Brand 119

Brand Branding Film Insurance 119

Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. Campaign analysis Social listening can be a really powerful tool to report on key metrics for your campaign.

How To 62

How To Analysis Comparison B2C 62

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

FEBRUARY 8, 2022

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. While other publications have fluctuated up and down in recent months, the Daily Wire has seen engagement in the mid-30 million range for the majority of the last few months.

Facebook 145

Facebook Web Viral Sports 145

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Unfortunately for AI, concepts are what communications and public relations are all about. John Elsasser is PRSA’s publications director.

Communications 88

Communications Viral Case Study Exercises 88

NewsWhip

NOVEMBER 20, 2019

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. The Daily Mail featured a mix of viral stories and entertainment. A reminder on methodology, we use our API to gather these rankings, which you can read about on our developer hub.

Facebook 131

Facebook Viral Web Analysis 131

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. Understand public opinion . Exports for offline analysis, summarization, and sharing. We use the Reddit integration with NewsWhip every day to find great stories.

Reddit 117

Reddit Viral Community Local 117

Agility PR Solutions

OCTOBER 7, 2020

It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for your most important messaging. Social media marketing has the potential to be the most cost-effective form of advertising any business puts together.

Social Media 180

Social Media Viral Media Advertising 180

Cision

SEPTEMBER 14, 2017

There are multiple instances where fake news stories influenced public opinion, most notably 1975 stories describing a large conspiracy around the assassination of Martin Luther King, an assertion that nearly 60 percent of Americans believed. Alcott and Gentzkow also describe that the “fake news” phenomenon is not unique to current day.

Journalism 309

Journalism Study Social Media Resources 309

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. As with most other marketing strategies, a vital part of creating effective campaigns is competitor analysis. Competitor Brand Images.

Brand 60

Brand Branding B2C B2B 60

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

Reputation Us

MARCH 16, 2022

The adjective means, “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”. Misinformation can mean representing an opinion as a fact, such as referencing an editorial or expert analysis. The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. All publicity is good publicity or is it?

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

NOVEMBER 3, 2021

You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report. Its analysis focuses on political affiliations, biased word choices, and sourcing.

Content Marketing 120

Content Marketing Marketing Viral Study 120

NewsWhip

APRIL 29, 2021

This move, one that was supposed to “ save the sport ,” backfired spectacularly on all 12 teams, becoming a PR and marketing disaster as public outcry opposing the league poured in both digitally and physically. . Let’s take a look at the public reaction to the news, as well as which outlets were driving the most engagement.

Crisis 114

Crisis Sports Media Facebook 114

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!

Hotels 200

Hotels Local Interviews Viral 200

Flack's Revenge

MARCH 21, 2018

Content can vary significantly in the online attention it gets; two stories from the same publication have no guarantee of achieving the same reach or level of success, so social engagement is a good way to benchmark how content is doing on a more granular level. How does an article get in the ML “bucket”?

Data 136

Data Pinterest Viral Facebook 136

Cision

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

AUGUST 12, 2021

While both safely completed their spaceflights, each approached the publicity around their respective journeys in slightly different ways. To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. .

Facebook 97

Facebook Travel Instagram Viral 97

Agility PR Solutions

APRIL 11, 2019

The monumental success of games like Fortnite, Pokemon Go and even the virally-addictive Candy Crush, prove that the industry is ripe for communicators to take advantage. Goal-oriented, challenging and visually-captivating, the gaming industry is slated to be one of the next big marketing channels.

Viral 112

Viral Marketing Industry Communications 112

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Doctor Spin

NOVEMBER 17, 2023

It’s a cognitive bias that can impede critical thinking and thorough analysis. 3 I’ve written about this mental model in Walter Lippmann: Public Opinion and Perception Management. Correlation Do Not Equal Causation —This principle is a critical reminder in data analysis and scientific research.

How To 52

How To eBook Wikipedia Viral 52

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. There are some sketchy operators who can guarantee mentions in a top publication. It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not?

B2B 120

B2B Strategy Case Study Interviews 120

Agility PR Solutions

SEPTEMBER 19, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 80

Twitter Viral Marketing Advertising 80

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. In the public eye, many brands are intrinsically linked to their founder or CEO. Competitor Analysis.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

DECEMBER 4, 2019

That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” . We define tipping points as issues where, for example, public opinion has suddenly shifted significantly or there’s a notable increase in regulatory or legislative activity ”.

Analytics 78

Analytics Case Study Data Reputation 78