Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

5W PR

JANUARY 31, 2024

Here’s a step-by-step guide to targeting and reaching your audience, from analysis through to deployment : Audience Analysis: Identify and understand your target audience. Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Email subscribers are essential for content marketing success .

B2B 115

B2B Marketing Survey Software 115

Cision

DECEMBER 20, 2017

One trap content creators can quickly fall into is creating content purely about the product or service the company sells. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging.

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

DECEMBER 20, 2023

This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 70

Tools SEO Analysis Google 70

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. A persona is an analysis of someone’s interests, buying habits, demographics and that of their closest family and friends. What’s a persona?

Enterprise 200

Enterprise Infographics Software Mobile 200

Cision

JANUARY 16, 2017

” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. Creating consistent, interest-generating content is challenging. The key phrase is “similar businesses.”

Data 120

Data How To Retail Ethics 120

Buzzstream

DECEMBER 20, 2023

This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 62

Tools SEO Analysis Google 62

Landis PR

DECEMBER 11, 2023

Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic.

Strategy 59

Strategy Company Communications Construction 59

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. You can’t expect your content program to thrive if one person is doing all the work.

Content Marketing 103

Content Marketing Print Analysis Data 103

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Struggling to get eyes on your content?

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. Analysis: The low marks for retargeting was surprising. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing.

B2B 63

B2B Study Marketing Survey 63

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful.

Strategy 120

Strategy Infographics Content Marketing Study 120

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Buzzstream

DECEMBER 28, 2023

Simply enter the target site into the Link Explorer or Domain Analysis tools. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. If you see a high Spam Score, consider not trying to build a link from the site.

Tools 70

Tools Blogging Pitching Google 70

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Buzzstream

DECEMBER 28, 2023

Simply enter the target site into the Link Explorer or Domain Analysis tools. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. If you see a high Spam Score, consider not trying to build a link from the site.

Tools 70

Tools Pitching Blogging Google 70

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. They stay mired in dry details and leave out the psychographic analysis. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.

How To 120

How To Tools Exercises Viral 120

Buzzstream

DECEMBER 28, 2023

Simply enter the target site into the Link Explorer or Domain Analysis tools. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. If you see a high Spam Score, consider not trying to build a link from the site.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Trends Industry 52

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. This analysis showed that although replies might be similar for two outreach types, actual placement rates differ significantly.

Data 119

Data SEO Groups Pitching 119

Cision

APRIL 13, 2017

As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists.

Media 210

Media Automotive Resources Product Launch 210

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). And, I’m looking for insights and analysis from people who have been in the business a while. People with marketing chops. People who have been in digital marketing longer than a couple years. They provide thoughtful analysis. And bold thinking.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Instead of simply regurgitating those statistics and then providing commentary, I’m going to blend the two here in simple and blunt analysis.

Social Media 117

Social Media Study Blogging Company 117

The Proactive Report

OCTOBER 9, 2015

Use Sendible’s new content curation feature to find great content for your niche. Do some analysis of that content and add your insights to show your thought-leadership. Create original infographics that give a unique perspective on a topic. Do original research. Write original, in-depth articles.

Twitter 100

Twitter Leadership Infographics Video 100

Beyond PR

OCTOBER 14, 2016

Women are positioned as experts during morning show news coverage only 26 percent of the time, says the Women’s Media Center’s #WhoTalks analysis of on-air guests. When Cision published an analysis of U.S. WhoTalks chart sourced from the Women’s Media Center , where a copy of the full infographic can be found.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Beyond PR

DECEMBER 12, 2017

Are you providing advice or analysis? Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. His areas of interest include the written word, customer service, and content marketing. What is the news announcement?

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Are you providing advice or analysis? Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. His areas of interest include the written word, customer service, and content marketing. What is the news announcement?

Writing 79

Writing How To Infographics Pinterest 79

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125