PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 180

Measurement Communications Analysis Data 180

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. How does this relate to PESTLE analysis? Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Institute for Public Relations

JUNE 20, 2023

This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss mis-/disinformation in the evolving communication landscape. Participants discussed how the … Continue reading Measurement Roundtable: Mis-/Disinformation →

Measurement 75

Measurement Analysis Strategy Communications 75

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. if management was asking them to). In God We Trust; Everyone Else Bring Data.

Measurement 150

Measurement Analysis Data Blogging 150

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Axia PR

APRIL 20, 2021

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results.

Measurement 118

Measurement Analysis Engineering Web 118

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Associate Director of PR and Communications, Edmunds. Talia James-Armand. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Notifications from monitoring and measurement tools can help you with 24/7 coverage.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform.

How To 397

How To Software Media Analytics 397

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

Measurement 185

Measurement Data Marketing Analytics 185

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR What are the PR industry trends for the new year? One example? “We

Trends 333

Trends Industry Government Data 333

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Agility PR Solutions

JUNE 3, 2020

The post Measuring the impact of flexible digital communications during COVID appeared first on Agility PR Solutions. The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented.

Measurement 86

Measurement Communications Marketing Media 86

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. Communicate in a Crisis by Kate Hartley sets out to answer that question. It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Cision

JULY 7, 2016

It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. Here are three ways to set yourself up for success in measuring brand sentiment: 1. Measuring sentiment alone won’t tell you how your brand is progressing. Benchmark for success.

Measurement 174

Measurement Brand Branding Analysis 174

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

Measurement 62

Measurement Tools Guidelines Social Media 62

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Agility PR Solutions

SEPTEMBER 15, 2022

What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The post In PR, you must measure what matters—here’s what you should know appeared first on Agility PR Solutions.

Measurement 100

Measurement Strategy Communications Analysis 100

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. IR has a business focus.

Financial 88

Financial Measurement Communications Agriculture 88

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Gaining a stronger understanding of the data science behind PRTech can show you how PR data is harnessed to help you achieve your public relations and communications goals. Articles in their raw form aren’t measurable.

Measurement 150

Measurement Analytics Data Product Launch 150

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Many communicators claim to have chosen this industry because they hate math. Get Over Analysis Paralysis.

Measurement 200

Measurement Analytics Google Data 200

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Try Essentials and Pro for free today and see how data science can modernize your communications. Make your work faster and more effective.

Enterprise 307

Enterprise Analytics Media Analysis 307

Agility PR Solutions

SEPTEMBER 8, 2020

Marketing communications professionals all need to […]. The post 7 digital metrics for measuring the impact of earned media appeared first on Agility PR Solutions. Do we help you close business?” If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind.

Measurement 150

Measurement Media Communications Marketing 150

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Be sure to stay engaged and foster open communication for the best results.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369