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Using media monitoring and social listening for PESTLE analysis

Onclusive

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. How does this relate to PESTLE analysis? Social listening. Sentiment monitoring.

Analysis 195
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Employer branding on social media: 6 surefire strategies

Agility PR Solutions

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. But this doesn’t mean that the world lacks smart and talented people. On the contrary, global degree holders’ […].

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 102
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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . These are the people who shape the narrative around your brand. use that old PR skill called content analysis.

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Metrics that matter to optimize your content strategy

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397
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5 Ways Trend Tracking Helps PR & Marketing Pros

Onclusive

Stronger campaign performance, a competitive edge, and increased brand health to name a few. This is where social listening tools play a pivotal role. Social listening tools track trends by systematically monitoring and analysing mainstream and social media conversations across platforms in real-time.

Trends 195
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.