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Launching the first-class experience for a global airline

The Hoyt Organization

One of the largest international airlines was preparing to announce its plans of a $30 million, 18-month-long project to enhance the premium ground facilities at JFK International Airport’s Terminal 7 in New York City. The company wanted to drive broader awareness around its fleet and recent upgrades for the terminal redevelopment.

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Hawaiian Airlines policy ruled not discriminatory … but will that fly?

Ronn Torossian

When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. Department of Transportation claiming discriminatory practices on the part of the airline.

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Does brand reputation even matter to Spirit Airlines?

Communications Conversations

I mean, we’ve seen negative comments about airlines before, but NOTHING like this (outside of maybe Comcast in the past). What they DO care about is staying true to who they are (the bare-bones airline operation offering the lowest fares around) and making money. They would be more aggressive with media relations.

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Pitching Travel Media Amid the COVID-19 Shutdown

PRSay

With the country under lockdown, this is a difficult time “to remind people that your property, airline or brand exists, without being tone-deaf to people who’ve lost their jobs,” she said. In the meantime, some of Lieberman’s recent posts have been titled “Should You Use an Airline Sleep Mask as a Face Cover During Coronavirus?”

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. The airlines themselves have to return their fleets to service. We need to plan for beyond 72 hours. 1 priority.

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The impact of content rich newsrooms

Presspage

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. The use of the newsroom platform has provided the airliner with a growing number of visitors.

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PR Crisis of the Week: American, Wells Fargo and USC

Garrett Public Relations

American Airlines It’s been a rough week for the airline, who’s been in the news with two crises. On Monday, the airline ended up in […]. The post PR Crisis of the Week: American, Wells Fargo and USC appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Which brands are in the hot seat?

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