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5 Brands Share What’s Working in Social Media Marketing

Cision

We arrived at a topic that appeals to every marketer active in social media. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Enterprise Social Business Strategy.

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Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Does brand reputation even matter to Spirit Airlines?

Communications Conversations

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. And yet they seem to have a HORRIBLE brand reputation.

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5 Steps To Good PR From Social Media Complaints

ImPRessions - Crenshaw Communications

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics into fans.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Southwest Airlines.

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Three Digital Marketing Strategies for the Ages

5W PR

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Creating, fine-tuning and maintaining an agile digital marketing strategy can sometimes seem an impossible task. As such, here are three digital marketing strategies to learn from.