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The Role of PR in the Airline Industry’s Reputation Management

Ronn Torossian

The airline industry is highly competitive and ever-changing. Airlines are always working to stand out, attract customers, and build a strong brand. This is where Public Relations becomes vital in managing and protecting airlines’ reputations.

Airlines 195
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New travel industry analysis reveals airline brands’ biggest social media stumbles

Agility PR Solutions

One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185
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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this. Which leads to the larger point here: No one really cares about our marketing bubble. In fact, the lion’s share of them have to do with, surprisingly, the airline itself. They gave me the Twitter password.

Internal 122
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Does brand reputation even matter to Spirit Airlines?

Communications Conversations

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. And yet they seem to have a HORRIBLE brand reputation. Now I was curious.

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The Growing Power of the Hispanic Market

PRSay

This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States. The Hispanic population has enormous potential for marketers, but how can we reach them effectively? Que lengua?

Marketing 180
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5 Brands Share What’s Working in Social Media Marketing

Cision

Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. We arrived at a topic that appeals to every marketer active in social media. The employee advocacy theme is consistent among all five brands. Employee Advocacy.