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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. ” BigCommerce reports that in the U.S.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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Engaging reporters on Twitter: Why it’s an over-hyped “best practice”

Communications Conversations

As for now, I am in very narrow niches: architecture and building media for one client and agriculture for the other. On one hand, Twitter and social media platforms have given us a set of tools that help us research the heck out of reporters. I was amazed because I thought the pitch was lame, but how can it be good in 140 characters?

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Examining the (weird) science of communication presentations

PR Conversations

Ex-ballerina, TED talker, TV host (Discovery, Science Channel, NatGeo), Web host (Discovery Digital, Wild Sex, Scientific American).” Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau. She describes herself as a “PhD biologist with a twist.

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Examining the (weird) science of communication presentations

PR Conversations

Ex-ballerina, TED talker, TV host (Discovery, Science Channel, NatGeo), Web host (Discovery Digital, Wild Sex, Scientific American).” Alexandra Figueroa is chief of the web and social media branch of the US Census Bureau. She describes herself as a “PhD biologist with a twist.