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How to Attract Gen Z Consumers to your Wine Brand

5W PR

That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. The post How to Attract Gen Z Consumers to your Wine Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Wine brands can appeal to Gen Z consumers by supporting social causes.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. Continually monitor conversations across all tracked channels to help determine how to best deliver your next message. The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companies — companies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. From temp to small business owner. For a large accounting firm, she built presentation materials.

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PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

For now, I thought it would be fun to give Emily the stage today and learn a little more about her, including why she loves the ag industry so much, the value of a PR degree, and how to best balance work and family lives. But the funny thing is for the first 20-ish years of my life, I swore I would never do anything in agriculture.

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Strategic Collaboration: Creating Meaningful Connections

PRSay

I work for Vermeer Corporation, a global industrial and agricultural equipment manufacturer. We’ll dig into more practical tips on how to create internal alignment and customer connection. Kate Guess is the Director of Communication for Vermeer Corporation, a global industrial and agricultural equipment company.

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Coffee with a Journalist: Lisa Martine Jenkins, Protocol

OnePitch

Essentially, looking into how this industry, which is increasingly one of the major industries, globally, is thinking about how to confront one of the biggest crises that we faced in human history. [00:03:39] BB: Yeah, seriously. How do you – Okay. This is something that I care about.”. [00:12:48] BB: Grassland development.

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Behind the Headlines With Lauren Kaufman

Cision

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. I have learned how to multitask. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., What drew you to the PR industry? I was hired on the spot and never looked back.

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