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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size.

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All About Ads – The Latest Updates in Social Media Advertising

Prohibition

X/Twitter offers $250 ad credits back to SMBs In an attempt to try get businesses back advertising on the platform, X/Twitter is offering $250 of ad credit to any SMB that spends $1,000 on X ads over the next month (until the 23 rd September).

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. click image for higher resolution) 2. PR tech mentions Video makers.

Analysis 140
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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible. SHIFT client.

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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos.

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What I learned from 3 of the top corporate podcasters in Minneapolis

Communications Conversations

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Only one of the three panelists (Monica) records their podcast in a studio–and that’s only because their agency partner offered up a space! Nuggets that started to become clear. Would it be ideal?

Corporate 104
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The Twin Cities’ social media power brokers

Communications Conversations

Position within the agency or organization. How many 28-year-olds do you know who have started a successful 28-person social media agency? He is the chief social leader at Fallon, still one of the biggest agencies in the Twin Cities. As caretakers of the longest-running SMB chapter in the U.S., Why is she a power broker?