PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. The end goal of a press release is having journalists write about your news.

Product Launch 97

Product Launch Social Media Newspapers Writing 97

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch. Shevaun Betzler.

Pitching 83

Pitching Product Launch Data Measurement 83

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Influencer relations: PR practitioners may work to build relationships with influencers and get them to promote an organization or its products.

Interviews 98

Interviews Publicity Technology Social Media 98

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Media 89

Media eBook Survey Travel 89

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) The post 3 Lessons for First-Time Managers appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Sara Crumley.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g., Be prepared.

Print 60

Print Product Launch Fashion Report 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. We recommend using someone on the PR team, whether internal or with an external agency. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. You should also avoid writing press releases to send over the weekend. For a product launch, consider distributing press releases one to two weeks in advance. Instead, consider hiring a press release distribution agency. New leadership announcements .

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Shift Communications

AUGUST 3, 2016

As much as your product may excite you, it is one of thousands being pitched out. Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign? Be sure to get a few team members together to brainstorm before you write your plan. Matt Trocchio.

B2B 60

B2B Interviews Strategy Product Launch 60