Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model.

Strategy 103

Strategy Media Journalism Banking 103

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Jeff, however, had different ideas.

Meeting 131

Meeting Radio Sports Telecommunications 131

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

PRSay

AUGUST 8, 2018

Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month.

Pitching 134

Pitching Interviews Video Report 134

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. the asset for future use.

Print 120

Print Tourism Transportation Film 120

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 94

Survey Industry Leadership Study 94

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Cassandra Faro, Account Executive. Client: Blink. Client: ERA.

Print 60

Print Media Travel Wireless 60

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can find templates for creating press releases on the web. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. How do you find them?

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. What are some of the biggest pitching mistakes communication professionals make?

Newspapers 120

Newspapers Journalism Pitching Report 120

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners.

Advertising 52

Advertising Advertising Ethics Conference 52

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum. What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications. The answer is – yes!

Media 89

Media eBook Survey Travel 89

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

MARCH 1, 2016

Reporters will source and interview for the first half of the day and write for the second. So, a junior PR professional’s day would roughly be e-mail and reading for the first hour, pitch until lunch, writing/admin after lunch. By reading in the a.m., you’re informed for the day. Justin Finnegan. Senior Account Manager.

How To 60

How To Media Interviews Pitching 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency Internal International Pitching 192

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there!

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. In other words, the stories he writes must appeal to as many people as possible. Can your agency bring big ideas and execute?

Journalism 64

Journalism Brand Branding Advertising 64

Mindful Marketing

JUNE 22, 2015

Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. But we’re also keenly aware that media relations programs continue to be one of the top requested campaigns by brands when they’re seeking a PR agency. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

AUGUST 1, 2017

Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts). 1) Take a few minutes to get focused. .

Interviews 60

Interviews B2B Media Report 60

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb.

Radio 100

Radio Print Television Local 100

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. Know a PR, marketing or sales leader with compelling ideas fit for print? And yet, there are problems. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. However, high audience numbers on their own do not reflect all aspects of a campaign’s success.

Report 40

Report Media Television Radio 40

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Is your PR agency bring creative ideas to the table?

Tools 60

Tools Pinterest Marketing Media 60