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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.” Remember to keep your messaging useful, newsworthy and strategic.

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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

Television images showed the sinking oil rig engulfed in flames and black smoke. Environmental Protection Agency, 4 million barrels of oil flowed from the damaged well over 87 days before it was finally capped on July 15, 2010. She is a thought leader in communication theory, executive training and coaching.

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PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? Who are some of your clients?

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