Agility PR Solutions

OCTOBER 10, 2022

This is an excerpt written by Scott Baradell, author of upcoming book Trust Signals and CEO and Founder of Idea Grove, an award-winning PR & marketing agency. Because while Trust Signals provides practical advice for all marketers and business […].

Media Relations 92

Media Relations Media Agency Marketing 92

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.

Agency 182

Agency Banking Internal International 182

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey Social Media SEO 223

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. Here are three reasons why.

Agency 62

Agency Communications Crisis Communications Strategy 62

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 110

Media Relations Media Survey Pitching 110

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency How To Case Study Crisis 62

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Data Government 333

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ How Does Earned Media Benefit PR?

Agency 79

Agency Marketing Media SEO 79

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Energy Retail 140

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. In March of 2023, it added generative AI to its software.

Software 85

Software Media Relations Media Pitching 85

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Meeting Technology Software 64

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Being unknown in the market, Company B faces stiff competition from many other similar service providers who are trying to break into the industry.

Agency 96

Agency Automotive Company Mobile 96

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. 1) Earned media is sales enablement. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

FEBRUARY 24, 2021

At Konnect Agency, we pride ourselves on always being forward-thinking, results-driven problem solvers for the brands we represent. Today, we are proud to share that our very own Amanda Bialek (or AB, as we like to call her around here) has been elevated to President of the agency! Say that three times fast!

Agency 52

Agency Analytics Leadership Strategy 52

Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. Presentation over zoom?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Flack's Revenge

JANUARY 14, 2016

There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). HBR virtually ignored media as a channel of info that supports B2B sales. If true, does this mean that media coverage, and by extension media relations, no longer matter in this area?

B2B 120

B2B Media Relations Media Social Media 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Advertising Advertising Creativity 120

Stern + Associates

SEPTEMBER 27, 2023

There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. But sales folks should understand how marketing supports sales.

Marketing 62

Marketing Data Groups Strategy 62

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps. Stories are memorable and can set your brand apart.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. Maybe he didn’t like the commentary.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. Media relations results can lag activity by three months or more.

Comparison 296

Comparison Advertising Advertising Reputation 296

Prohibition

OCTOBER 18, 2018

Prohibition is a PR agency first but in the last three years or so we have moved into much more than that with media relations making up just 40% of what we do here. The majority of our work is now clever engaging content marketing in its various guises. I am so proud of the team but I rarely get an opportunity to say so.

Content Marketing 59

Content Marketing Agency Video Marketing 59

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. Looking for a PR agency? Konnect with us to learn how we’ve helped other brands create strategic crisis communications plans.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52