Konnect Agency

FEBRUARY 24, 2021

At Konnect Agency, we pride ourselves on always being forward-thinking, results-driven problem solvers for the brands we represent. Today, we are proud to share that our very own Amanda Bialek (or AB, as we like to call her around here) has been elevated to President of the agency! Say that three times fast!

Agency 52

Agency Analytics Leadership Strategy 52

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach. The downside?

Media 243

Media Analysis Measurement Advertising 243

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Tools 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach. The downside?

Media 221

Media Analysis Measurement Advertising 221

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The company’s measures are based on the pitches sent through their systems. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. Earned media offers credibility.

SEO 227

SEO Agency Reputation Policies 227

Shift Communications

JANUARY 17, 2023

This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023. Here’s what they said. Nail the message.

Strategy 78

Strategy Communications Leadership Employee 78

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. No measure of success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

Victorious PR

JUNE 15, 2023

By partnering with a PR agency well-versed in the crypto space, projects can leverage their expertise to navigate regulatory challenges, interpret complex regulatory guidelines, and ensure compliance while maintaining a positive public image.

Community 52

Community Education Leadership Reputation 52

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Maintain regular communication with media contacts, sharing relevant news and updates about the brand.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Interviews 170

Interviews Skype Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Value comes from more coverage and measurable results. About half of all PR pros say sourcing more coverage (49%) and producing measurable results (49%) are ways they can increase value within their organization.”. In-house vs. agency. Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

JULY 13, 2021

Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. social media, content, etc.). 23% said measurement / ROI. Business leaders who think great comms can solve poor leadership.”. The comms band aid.

Communications 161

Communications Survey Education Leadership 161

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 95

Creativity Study Ethics Survey 95

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison B2C Internal 136

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. PR agencies should treat ancillary relationships with any companies as potential clients.

Education 136

Education Leadership Agency Instagram 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Does it include thought leadership? How do you measure success?

Strategy 78

Strategy Media Storytelling Measurement 78

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. Also see these related posts: Is Media Relations Getting Harder? 23) “Organic media relations is MUCH harder these days.”.

Corporate 73

Corporate Communications Survey Employee 73

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. We have multiple agencies from the U.S.,

Agency 59

Agency Internal International Meeting 59

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Writing Print Survey 147