Agency Journalism Pitching Product Launch 
Shift Communications
DECEMBER 18, 2015
This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
MAY 31, 2016
It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. The more important set of contacts, at least among agency professionals, may be the client types who remain loyal to a PR professional even as they change careers. This may be the worst.
Bianchi Biz Blog
AUGUST 17, 2023
Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. We have a booth booked!” it will be making at the show … yes, right now.
Bianchi Biz Blog
JUNE 30, 2022
Your company needs to be finalizing what big announcements, product launches, unveilings, etc. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. But we’re already registered! We have a booth booked!” And maybe you will!
Shift Communications
NOVEMBER 16, 2016
Unless you’re Facebook, Google or Apple, landing a hit in The Wall Street Journal or New York Times is no easy feat—but that’s not to say it can’t be done. That’s why it’s important to set realistic goals and expectations for product launches. But keep in mind that an exclusive is not a guaranteed solution.
Shift Communications
JULY 15, 2015
Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) The post 3 Lessons for First-Time Managers appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Sara Crumley.
Expert insights. Personalized for you.
60 
Let's personalize your content